--- title: "Data Privacy Sponsorships on YouTube: Q3 2026 Report" description: Which data privacy brands sponsor the most YouTube creators? Aura led Q3 2026 with 50.4% of sponsored mentions. Rankings, views, creators and quarterly change for Aura, Incogni and DeleteMe. --- [ChannelCrawler Insights](https://channelcrawler.com/insights) # [Data Privacy Sponsorships on YouTube: Q3 2026 Report](https://channelcrawler.com/insights/data-privacy-youtube-sponsorship-report) Written by [Jake Kitchiner](https://channelcrawler.com/insights/author/jake-kitchiner) | Oct 28, 2026, 1:00:00 PM *Updated 15 October 2026 with YouTube videos published 1 July 2026 to 30 September 2026. This report is refreshed every quarter.* ## Key facts: data privacy sponsorships on YouTube, Q3 2026 (July–September) - Aura had the most sponsored YouTube mentions of the three data privacy brands ChannelCrawler ranks in Q3 2026 (July–September): 3,866 mentions from 199 creators, 50.4% of the ranked brands' mentions, according to ChannelCrawler data. - Together, the ranked data privacy brands had 7,677 sponsored YouTube mentions from 983 creators in Q3 2026, on videos with 1.2B views. - Incogni's share of data privacy sponsorship mentions on YouTube fell from 38.5% in Q2 2026 to 29.4% in Q3 2026, down 9.2 percentage points. - Incogni worked with the most YouTube creators of any ranked data privacy brand in Q3 2026: 629. - DeleteMe's sponsored YouTube videos had the highest median views of any ranked data privacy brand in Q3 2026: 48.4K. ## What stands out in data privacy sponsorships on YouTube? - The Dr. John Delony Show (1.6M subscribers) posted 338 of DeleteMe's 1,558 sponsored videos in Q3 2026 (21.7%). No other channel had as large a share of a ranked data privacy brand. - DeleteMe kept working with the same creators: 62.9% of them posted more than one sponsored video in Q3 2026, against 37.2% for Incogni. - Aura averaged 19.4 sponsored videos per creator in Q3 2026 and Incogni 3.6, so more of Aura's count comes from channels that post often. - Channels with 100K–500K subscribers carried 28.3% of the ranked data privacy brands' sponsored videos in Q3 2026, more than any other channel size. ## Which data privacy brands have the most YouTube sponsorships? | Rank | Brand | Sponsored mentions | Share of mentions | Creators | Share of views | Median views | | --- | --- | --- | --- | --- | --- | --- | | 1 | [Aura](https://app.channelcrawler.com/brands/aura) | 3,866 | 50.4% | 199 | 45.7% | 5.1K | | 2 | [Incogni](https://app.channelcrawler.com/brands/incogni) | 2,253 | 29.4% | 629 | 36.4% | 43.6K | | 3 | [DeleteMe](https://app.channelcrawler.com/brands/deleteme) | 1,558 | 20.3% | 170 | 17.9% | 48.4K | *ChannelCrawler ranks data privacy brands that had at least 100 sponsored mentions from at least 20 creators in the quarter, with no single creator accounting for more than 35% of them. Shares compare only the ranked brands. A sponsored mention is one video that counts as a declared or likely sponsorship of the brand. Views are each video's current recorded total.* ## Which data privacy brands get the most views from YouTube sponsorships? Incogni had 29.4% of mentions but 36.4% of views. Aura had 50.4% of mentions but only 45.7% of views. DeleteMe's median sponsored video had 48.4K views, the highest in the set; Aura's had 5.1K. Aura's top three creators generated 76.3% of its views, led by Caleb Hammer with 354.4M views from 291 videos. DeleteMe's top three creators generated 36.8% of its views, led by The Ramsey Show Highlights with 38.1M views from 290 videos. Incogni's views were the most spread out: its top three creators generated 14.1%. ## How did data privacy sponsorships on YouTube change since Q2 2026? Incogni's share of mentions fell from 38.5% to 29.4%, down 9.2 percentage points, with 629 creators in Q3 2026 compared with 639 in Q2 2026. Aura's share of mentions rose from 43.7% to 50.4%, up 6.6 percentage points, with 199 creators in Q3 2026 compared with 95 in Q2 2026. DeleteMe's share of mentions rose from 17.8% to 20.3%, up 2.5 percentage points, with 170 creators in Q3 2026 compared with 150 in Q2 2026. Across the ranked data privacy brands, sponsored mentions went from 4,635 in Q2 2026 to 7,677 in Q3 2026, and the number of creators from 879 to 983. *ChannelCrawler adds newly tracked channels every month, so raw counts can grow with coverage alone. Shares of mentions compare the same brands in both quarters and are the better measure of change.* ## How do data privacy brands work with YouTube creators? | Brand | Creators | Sponsored videos per creator | Creators with 2+ sponsored videos | | --- | --- | --- | --- | | Aura | 199 | 19.4 | 55.3% | | Incogni | 629 | 3.6 | 37.2% | | DeleteMe | 170 | 9.2 | 62.9% | *A creator with 2+ sponsored videos posted more than one sponsored video for the brand in the quarter. More videos per creator means more of a brand's count comes from channels that post often.* ## Which YouTube channels do data privacy brands sponsor? Each brand's five sponsored channels with the most views in Q3 2026. ### Aura | Channel | Subscribers | Sponsored videos | Views | | --- | --- | --- | --- | | [Caleb Hammer](https://app.channelcrawler.com/channel/UCLe_q9axMaeTbjN0hy1Z9xA) | 4M | 291 | 354.4M | | [The Caleb Hammer Show](https://app.channelcrawler.com/channel/UCBmLJuZbbPA_sRmIl6I6RNA) | 356K | 288 | 45M | | [Dr Insanity](https://app.channelcrawler.com/channel/UCjnYCUIym8wNRjLtZCc6gNg) | 6.1M | 1 | 22.5M | | [Jedediah Bila](https://app.channelcrawler.com/channel/UCwUiOTf26Vn0TK51IqQeBrA) | 176K | 335 | 18.8M | | [Casey LaDelle](https://app.channelcrawler.com/channel/UCi_j5-BAoRO7n1pDDv920wQ) | 512K | 47 | 8.5M | ### Incogni | Channel | Subscribers | Sponsored videos | Views | | --- | --- | --- | --- | | [Veritasium](https://app.channelcrawler.com/channel/UCHnyfMqiRRG1u-2MsSQLbXA) | 21.4M | 2 | 25.6M | | [BlackBeltBarrister](https://app.channelcrawler.com/channel/UCrmxzSIf7J66qvlOAT9AlZQ) | 978K | 117 | 23.8M | | [PewDiePie](https://app.channelcrawler.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw) | 109M | 1 | 12.7M | | [Daily Express](https://app.channelcrawler.com/channel/UCz8omIXCPabFEgblrC_VIfA) | 474K | 168 | 12.2M | | [Tommy G](https://app.channelcrawler.com/channel/UCakIVH4t7k4vZe1AWPpewgA) | 3.8M | 3 | 10.5M | ### DeleteMe | Channel | Subscribers | Sponsored videos | Views | | --- | --- | --- | --- | | [The Ramsey Show Highlights](https://app.channelcrawler.com/channel/UC7eBNeDW1GQf2NJQ6G6gAxw) | 4.6M | 290 | 38.1M | | [The Dr. John Delony Show](https://app.channelcrawler.com/channel/UC4HiMKM8WLcNbt9ae_XNRNQ) | 1.6M | 338 | 22.7M | | [The Ramsey Show](https://app.channelcrawler.com/channel/UCzpwkXk_GlfmWntZ9v4l3Tg) | 1.2M | 175 | 19M | | [Astrum Earth](https://app.channelcrawler.com/channel/UCWBtLCE-BnzZx3DneqDiXWQ) | 493K | 3 | 9.2M | | [George Kamel](https://app.channelcrawler.com/channel/UCNIFV-Bgh2YtrWQxmrgFS4w) | 616K | 37 | 7.1M | ## What size YouTube channels do data privacy brands sponsor? 38.2% of Aura's creators had fewer than 50K subscribers, compared with 13.2% of Incogni's. ### Views per sponsored video by channel size A sponsored data privacy video on a channel with over 1M subscribers averaged 483.6K views in Q3 2026, against 1.3K on a channel with under 10K. | Channel subscribers | Share of sponsored videos | Average views per sponsored video | | --- | --- | --- | | Under 10K | 20.5% | 1.3K | | 10K–50K | 17.1% | 11.1K | | 50K–100K | 5.7% | 39.9K | | 100K–500K | 28.3% | 102.3K | | 500K–1M | 6.9% | 290.1K | | Over 1M | 21.5% | 483.6K | *Across all ranked brands. An average, so one very popular video can lift a size band; views are each video's total so far.* ## Where are the YouTube creators data privacy brands sponsor? 15.7% of Incogni's channels were in the United Kingdom, compared with 4.2% on average for the other brands. | Brand | Biggest creator country | Share of channels | | --- | --- | --- | | Aura | United States | 83.4% | | Incogni | United States | 45.5% | | DeleteMe | United States | 69.4% | ## Which sponsored data privacy videos got the most views? | [**Hidden Camera Reveals Wanted Killer Living Inside Family's Attic**](https://www.youtube.com/watch?v=FoqxhS_cMJ4) [Dr Insanity](https://app.channelcrawler.com/channel/UCjnYCUIym8wNRjLtZCc6gNg) · 22.5M views · Aura | [**The Insane Real Engineering of the Nazi Enigma Machine**](https://www.youtube.com/watch?v=JsBZOcqZerk) [Veritasium](https://app.channelcrawler.com/channel/UCHnyfMqiRRG1u-2MsSQLbXA) · 19.3M views · Incogni | | --- | --- | | [**Thank you and Goodbye.**](https://www.youtube.com/watch?v=H8g4B5ZN7LM) [PewDiePie](https://app.channelcrawler.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw) · 12.7M views · Incogni | [**Investigating Flock: America's Mass Surveillance Company**](https://www.youtube.com/watch?v=S3MQLlMbS-Y) [Tommy G](https://app.channelcrawler.com/channel/UCakIVH4t7k4vZe1AWPpewgA) · 7.1M views · Incogni | | [**The Worst Financial Audit Guest of ALL Time**](https://www.youtube.com/watch?v=DG7BkX9XALA) [Caleb Hammer](https://app.channelcrawler.com/channel/UCLe_q9axMaeTbjN0hy1Z9xA) · 6.5M views · Aura | [**The Scariest Chart in Electrical Engineering**](https://www.youtube.com/watch?v=GK2pZ_oVU1o) [Veritasium](https://app.channelcrawler.com/channel/UCHnyfMqiRRG1u-2MsSQLbXA) · 6.2M views · Incogni | ## Do YouTube creators work with more than one data privacy brand? 15 creators had sponsored mentions for more than one of these brands. - [Phones And Drones](https://app.channelcrawler.com/channel/UCcB2ddShux5me1xrk7haF0w) (40.4K subscribers): Aura and Incogni, 59 mentions - [David Pakman](https://app.channelcrawler.com/channel/UCvixJtaXuNdMPUGdOPcY8Ag) (3.7M subscribers): Aura and Incogni, 33 mentions - [MeidasTouch](https://app.channelcrawler.com/channel/UC9r9HYFxEQOBXSopFS61ZWg) (6.5M subscribers): DeleteMe and Incogni, 19 mentions - [Scammer Payback](https://app.channelcrawler.com/channel/UCC9EjyMN_hx5NdctLBx5X7w) (9.5M subscribers): Aura and Incogni, 18 mentions - [DeVory Darkins](https://app.channelcrawler.com/channel/UCY0VLqmA80i4cSMdjQoxFYg) (1.1M subscribers): Aura and Incogni, 7 mentions ## How ChannelCrawler counts sponsorships - Only videos whose description links to the brand are counted. A brand that is read out or shown in a video but not linked in its description is not counted, so every figure is a lower bound. - A linked video is a sponsorship when its description also discloses the brand as a sponsor: wording such as "sponsored by" tied to the brand, a sponsor heading or a #brandpartner hashtag. For some brands that pay through tracked links, a reviewed exception also counts their coded links or creator links on videos YouTube labels as paid promotion. Any other link, discount codes included, is a mention, not a sponsorship. - Videos are counted by publish date. Views are each video's total when last checked, not views gained during the period. - Creator country is the channel's country, not its audience's. Shares compare only the brands in this article. Data as of 15 October 2026, counted under [ChannelCrawler's sponsorship methodology](https://app.channelcrawler.com/brands/methodology) version 2. Earlier quarters are recounted under the same version, so figures can differ from previous editions of this page. ## Download the full report The full PDF adds monthly change, average and median views, repeat creators, creator size and country mix, creator overlap and the top videos for each brand.   ## Explore these data privacy brands See every creator, video and month of sponsorship history for [Aura](https://app.channelcrawler.com/brands/aura), [Incogni](https://app.channelcrawler.com/brands/incogni) and [DeleteMe](https://app.channelcrawler.com/brands/deleteme) in [ChannelCrawler Brands](https://app.channelcrawler.com/brands). 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