Brands are spending on YouTube when they appear in sponsored creator videos, paid integrations, brand mentions, affiliate placements, or repeat creator partnerships.
The easiest way to find them is to use a YouTube sponsorship database that shows which brands are appearing in videos, which creators they are working with, and whether that activity looks recent, repeated, or growing.
ChannelCrawler Brands helps you find brands active on YouTube, research their sponsorship activity, and build better outreach, competitor research, or creator partnership lists.
In ChannelCrawler Brands, you can search for a specific brand or use filters to discover brands by category, activity, creator size, time range, and sponsorship volume.
Once you find a brand, you can open its profile to see the videos, channels, repeat partnerships, and related brands connected to its YouTube activity.
This helps you understand not just whether a brand is active, but how they are using YouTube as a sponsorship channel.
When people talk about brands spending on YouTube, they usually mean brands that are paying creators through sponsorship led activity.
This can include:
In other cases, there is organic reach too
For finding brands that are likely to be investing in YouTube, sponsored mentions and repeat partnerships are usually the best places to start.
What brands discover, is the more brand sponsorship activity, the more organic mentions too.
They may already understand creator partnerships, have budget allocated, or be testing YouTube as a marketing channel.
This is useful if you want to:
Instead of guessing which brands might sponsor creators, you can start with brands that already show signs of YouTube activity.
Without a sponsorship database, finding brands spending on YouTube is usually a manual process.
You might search YouTube for brand names, watch videos to find sponsor segments, check descriptions for links, look for discount codes, or review competitor channels one by one.
This can work for small searches, but it quickly becomes difficult to scale.
The main problems are:
ChannelCrawler helps replace that manual research with a searchable brand and sponsorship workflow.
ChannelCrawler Brands lets you find and explore brands that are appearing across YouTube creator content.
There are two main ways to start.
Filters help you narrow the brand database to the opportunities that matter most.
For example, you can filter by:
If your goal is to find brands likely to be spending on YouTube, start with sponsored mentions.
[IMAGE: Brand filters with sponsored mentions selected]
Not every brand mention is a sponsorship.
A creator might mention a brand organically, review a product, compare it to competitors, or talk about it in passing.
That is why it is useful to separate all mentions from sponsored mentions.
Use all mentions when you want to understand general visibility.
Use sponsored mentions when you want to find brands that are more likely to be investing in YouTube creators.
Sponsored videos can be marked in two ways.
This helps you focus on brands with stronger signs of paid YouTube activity.
Once you find a brand that looks relevant, open the brand profile.
This helps you move from “this brand is active” to “this is how they are using YouTube.”
Use the brand profile to understand:
The brand profile gives you different ways to understand the activity behind the brand.
When you are trying to find brands spending on YouTube, the most useful signals are the ones that show activity, intent, and relevance.
Look at:
These signals help you decide whether a brand is just appearing occasionally, actively testing YouTube, or building a more consistent sponsorship programme.
Not every active brand is equally useful.
The best opportunities are usually brands where the data gives you a clear reason to reach out.
Look for signs like:
The strongest pitch is not just “you should sponsor YouTube creators.”
A stronger pitch is: “Here is how you compare to the competition, and how we can help.”
Here is a simple example.
You want to find finance brands that may be open to sponsoring YouTube creators.
You could:
By the end, you have a list of brands with evidence that they are already active in YouTube sponsorships.
ChannelCrawler helps you move from generic outreach to evidence-led outreach.
Instead of saying:
“We can help you with YouTube sponsorships.”
You can say something more specific:
“Your competitors are already appearing across creator videos in this category. We found several creators driving visibility for similar brands, and here is an example of how we can help you gain ground before the category becomes more competitive.”
This makes the outreach more relevant, more urgent, and more connected to what is already happening in the market.
When you find brands that look relevant, save them so you can return to them later.
You might save brands by:
This helps you build a working list of brands that are already active, likely to sponsor creators, or worth monitoring over time.
You can find brands that sponsor YouTube creators by searching for sponsored brand mentions across YouTube videos. In ChannelCrawler Brands, you can filter by brand category, time range, creator size, country, and sponsorship volume to find brands that are already appearing in creator-led sponsorship activity.
You can find brands spending money on YouTube sponsorships by looking for confirmed or likely sponsored videos connected to a brand. Strong signs include recent sponsored activity, multiple sponsored videos, repeat creator partnerships, brand links, promo codes, and sponsorship disclosures in video descriptions.
A YouTube brand mention means a brand appears, is discussed, or is linked in a video, but it may not be paid. A sponsored mention has stronger signals of a commercial partnership, such as a disclosure, brand link, promo code, repeated messaging, or other sponsorship patterns.
A brand is more likely to be actively investing in YouTube sponsorships if it has recent sponsored videos, appears across multiple creators, or has repeat partnerships with the same channels. These signals suggest the brand is not just being mentioned once, but may be testing or continuing creator partnerships.
Brands already sponsoring YouTube creators are often good prospects because they may already understand creator partnerships, have budget allocated, or be testing YouTube as a marketing channel. This can make them easier to pitch than brands with no visible sponsorship activity.
YouTube sponsorship data can help you pitch brands by showing that their competitors, similar brands, or wider category are already active with creators. This gives you a clearer reason to reach out and helps position YouTube sponsorships as a market opportunity, not just a generic marketing idea.
You can see which YouTube creators a brand is working with by opening the brand profile in ChannelCrawler Brands. The Videos, Channels, and Repeat Partnerships tabs show the videos connected to the brand, the creators involved, and whether the brand appears with the same creator more than once.
Repeat partnerships are cases where the same brand appears with the same YouTube creator more than once. They can be useful because repeated activity may suggest a stronger brand-creator relationship, an ongoing campaign, or a creator partnership the brand has chosen to continue.
You can find related brands by opening a brand profile and reviewing the Related Brands section. This helps you discover brands connected to similar creators, markets, categories, or sponsorship patterns, which can be useful for prospecting, competitor research, and market mapping.
You can save brands in ChannelCrawler so you can return to them later, monitor their activity, or build an outreach list. This is useful when you are researching a category, tracking competitors, or creating a shortlist of brands that may be relevant for creator sponsorships.