---
title: "Mattress Sponsorships on YouTube: Q3 2026 Report"
description: Which mattress brands sponsor the most YouTube creators? Helix Sleep led Q3 2026 with 63.4% of sponsored mentions. Rankings, views, creators and quarterly change for Helix Sleep, Brooklyn Bedding, Bear Mattress, Leesa and Birch Living.
image: https://channelcrawler.com/hubfs/competitive-reports/mattresses-youtube-sponsorship-report-2026-q3-cover-2.png
---
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· October 31, 2026 ·
5 min read
# Mattress Sponsorships on YouTube: Q3 2026 Report
 Jake Kitchiner
### Table of Contents
*Updated 15 October 2026 with YouTube videos published 1 July 2026 to 30 September 2026. This report is refreshed every quarter.*
## Key facts: mattress sponsorships on YouTube, Q3 2026 (July–September)
- Helix Sleep had the most sponsored YouTube mentions of the five mattress brands ChannelCrawler ranks in Q3 2026 (July–September): 1,380 mentions from 283 creators, 63.4% of the ranked brands' mentions, according to ChannelCrawler data.
- Together, the ranked mattress brands had 2,177 sponsored YouTube mentions from 625 creators in Q3 2026, on videos with 273.2M views.
- Helix Sleep's share of mattress sponsorship mentions on YouTube rose from 60.3% in Q2 2026 to 63.4% in Q3 2026, up 3.0 percentage points.
- Brooklyn Bedding worked with the second-most YouTube creators of any ranked mattress brand in Q3 2026: 149.
- Helix Sleep's sponsored YouTube videos had the highest median views of any ranked mattress brand in Q3 2026: 52.8K.
## What stands out in mattress sponsorships on YouTube?
- The Dr. John Delony Show (1.6M subscribers) posted 338 of Helix Sleep's 1,380 sponsored videos in Q3 2026 (24.5%). No other channel had as large a share of a ranked mattress brand.
- Helix Sleep kept working with the same creators: 58.3% of them posted more than one sponsored video in Q3 2026, against 31.8% for Bear Mattress.
- Helix Sleep averaged 4.9 sponsored videos per creator in Q3 2026 and Bear Mattress 1.6, so more of Helix Sleep's count comes from channels that post often.
- Channels with over 1M subscribers carried 39.6% of the ranked mattress brands' sponsored videos in Q3 2026, more than any other channel size.
## Which mattress brands have the most YouTube sponsorships?
| Rank | Brand | Sponsored mentions | Share of mentions | Creators | Share of views | Median views |
| --- | --- | --- | --- | --- | --- | --- |
| 1 | [Helix Sleep](https://app.channelcrawler.com/brands/helix-sleep) | 1,380 | 63.4% | 283 | 71.8% | 52.8K |
| 2 | [Brooklyn Bedding](https://app.channelcrawler.com/brands/brooklyn-bedding) | 352 | 16.2% | 149 | 13.9% | 25.4K |
| 3 | [Bear Mattress](https://app.channelcrawler.com/brands/bear-mattress) | 179 | 8.2% | 110 | 6.9% | 35K |
| 4 | [Leesa](https://app.channelcrawler.com/brands/leesa) | 142 | 6.5% | 73 | 3.9% | 19.6K |
| 5 | [Birch Living](https://app.channelcrawler.com/brands/birch-living) | 124 | 5.7% | 70 | 3.6% | 27.3K |
*ChannelCrawler ranks mattress brands that had at least 100 sponsored mentions from at least 20 creators in the quarter, with no single creator accounting for more than 35% of them. Shares compare only the ranked brands. A sponsored mention is one video that counts as a declared or likely sponsorship of the brand. Views are each video's current recorded total.*
## Which mattress brands get the most views from YouTube sponsorships?
Helix Sleep had 63.4% of mentions but 71.8% of views.
Helix Sleep's median sponsored video had 52.8K views, the highest in the set; Leesa's had 19.6K.
Bear Mattress' top three creators generated 37.5% of its views, led by Sierra Clark with 3.9M views from 1 video.
Helix Sleep's views were the most spread out: its top three creators generated 26.1%.
## How did mattress sponsorships on YouTube change since Q2 2026?
Helix Sleep's share of mentions rose from 60.3% to 63.4%, up 3.0 percentage points, with 283 creators in Q3 2026 compared with 258 in Q2 2026.
Leesa's share of mentions fell from 8.7% to 6.5%, down 2.2 percentage points, with 73 creators in Q3 2026 compared with 59 in Q2 2026.
Bear Mattress' share of mentions fell from 10.0% to 8.2%, down 1.8 percentage points, with 110 creators in Q3 2026 compared with 76 in Q2 2026.
Across the ranked mattress brands, sponsored mentions went from 1,160 in Q2 2026 to 2,177 in Q3 2026, and the number of creators from 518 to 625.
*ChannelCrawler adds newly tracked channels every month, so raw counts can grow with coverage alone. Shares of mentions compare the same brands in both quarters and are the better measure of change.*
## How do mattress brands work with YouTube creators?
| Brand | Creators | Sponsored videos per creator | Creators with 2+ sponsored videos |
| --- | --- | --- | --- |
| Helix Sleep | 283 | 4.9 | 58.3% |
| Brooklyn Bedding | 149 | 2.4 | 33.6% |
| Bear Mattress | 110 | 1.6 | 31.8% |
| Leesa | 73 | 1.9 | 32.9% |
| Birch Living | 70 | 1.8 | 42.9% |
*A creator with 2+ sponsored videos posted more than one sponsored video for the brand in the quarter. More videos per creator means more of a brand's count comes from channels that post often.*
## Which YouTube channels do mattress brands sponsor?
Each brand's five sponsored channels with the most views in Q3 2026.
### Helix Sleep
| Channel | Subscribers | Sponsored videos | Views |
| --- | --- | --- | --- |
| [The Dr. John Delony Show](https://app.channelcrawler.com/channel/UC4HiMKM8WLcNbt9ae_XNRNQ) | 1.6M | 338 | 22.7M |
| [The Ramsey Show](https://app.channelcrawler.com/channel/UCzpwkXk_GlfmWntZ9v4l3Tg) | 1.2M | 97 | 15M |
| [Shawn Ryan Show](https://app.channelcrawler.com/channel/UCkoujZQZatbqy4KGcgjpVxQ) | 6.6M | 7 | 13.5M |
| [Ben Shapiro](https://app.channelcrawler.com/channel/UCnQC_G5Xsjhp9fEJKuIcrSw) | 7M | 31 | 8.8M |
| [Papa Meat](https://app.channelcrawler.com/channel/UCYF1kiTFCcYPqGTqXKt3JJg) | 3.6M | 3 | 6.5M |
### Brooklyn Bedding
| Channel | Subscribers | Sponsored videos | Views |
| --- | --- | --- | --- |
| [Tucker Carlson](https://app.channelcrawler.com/channel/UCGttrUON87gWfU6dMWm1fcA) | 5.8M | 7 | 6.7M |
| [Cappy Army](https://app.channelcrawler.com/channel/UCwrpo8z3IgJln2ZidqBUiMA) | 907K | 1 | 3.4M |
| [MURPHYS DIESEL](https://app.channelcrawler.com/channel/UCxTHqAwNUYuo2GFDBqQPmBw) | 1.3M | 2 | 2M |
| [Jack Osbourne](https://app.channelcrawler.com/channel/UC7pS8bw9igGtH06ZVppZvSQ) | 383K | 2 | 1.6M |
| [The Command Zone](https://app.channelcrawler.com/channel/UCLsiaNUb42gRAP7ewbJ0ecQ) | 896K | 7 | 1.4M |
### Bear Mattress
| Channel | Subscribers | Sponsored videos | Views |
| --- | --- | --- | --- |
| [Sierra Clark](https://app.channelcrawler.com/channel/UC0E6yBkB_YUqN4viBOKdh3Q) | 118K | 1 | 3.9M |
| [ThatsGoodSports](https://app.channelcrawler.com/channel/UCew5br5cO1ZKO7Z_F1WA8Bg) | 904K | 5 | 1.8M |
| [Divot Dudes](https://app.channelcrawler.com/channel/UCCHuiIcQ24gAyqJJa4fcJFA) | 413K | 1 | 1.3M |
| [911Reviews - Shopping, Gadgets & Tech](https://app.channelcrawler.com/channel/UC_74cZqwx2-NppYqrq824UQ) | 1.2M | 4 | 873.8K |
| [Troybert](https://app.channelcrawler.com/channel/UCbd1b3N13NnaOIzO4txytCw) | 23K | 1 | 869.5K |
### Leesa
| Channel | Subscribers | Sponsored videos | Views |
| --- | --- | --- | --- |
| [MeidasTouch](https://app.channelcrawler.com/channel/UC9r9HYFxEQOBXSopFS61ZWg) | 6.5M | 7 | 1.5M |
| [Legal AF](https://app.channelcrawler.com/channel/UCJgZJZZbnLFPr5GJdCuIwpA) | 1.3M | 6 | 1.1M |
| [911Reviews - Shopping, Gadgets & Tech](https://app.channelcrawler.com/channel/UC_74cZqwx2-NppYqrq824UQ) | 1.2M | 4 | 873.8K |
| [Watson's Reviews](https://app.channelcrawler.com/channel/UCus9H-X9vLMi6iKQj2OoI1g) | 109K | 4 | 869.1K |
| [The Bulwark](https://app.channelcrawler.com/channel/UCG4Hp1KbGw4e02N7FpPXDgQ) | 1.8M | 2 | 769.2K |
### Birch Living
| Channel | Subscribers | Sponsored videos | Views |
| --- | --- | --- | --- |
| [Levi Hildebrand](https://app.channelcrawler.com/channel/UC-OJ-24roEfQ_-PCnLJSckg) | 761K | 1 | 1.1M |
| [911Reviews - Shopping, Gadgets & Tech](https://app.channelcrawler.com/channel/UC_74cZqwx2-NppYqrq824UQ) | 1.2M | 3 | 924.6K |
| [Watson's Reviews](https://app.channelcrawler.com/channel/UCus9H-X9vLMi6iKQj2OoI1g) | 109K | 4 | 869.1K |
| [Bobby Parrish](https://app.channelcrawler.com/channel/UCnq1w-56tAvMdDup-CL6Vtg) | 10.9M | 3 | 833.2K |
| [Farmhouse on Boone](https://app.channelcrawler.com/channel/UCFfhvjvRMWDeJhX88dv-EmQ) | 744K | 3 | 743.5K |
## What size YouTube channels do mattress brands sponsor?
21.9% of Leesa's creators had fewer than 50K subscribers, compared with 8.5% of Helix Sleep's.
### Views per sponsored video by channel size
A sponsored mattress video on a channel with over 1M subscribers averaged 195.3K views in Q3 2026, against 1.4K on a channel with under 10K.
| Channel subscribers | Share of sponsored videos | Average views per sponsored video |
| --- | --- | --- |
| Under 10K | 3.0% | 1.4K |
| 10K–50K | 10.0% | 13.6K |
| 50K–100K | 11.8% | 19.2K |
| 100K–500K | 24.3% | 97.4K |
| 500K–1M | 11.4% | 183.4K |
| Over 1M | 39.6% | 195.3K |
*Across all ranked brands. An average, so one very popular video can lift a size band; views are each video's total so far.*
## Where are the YouTube creators mattress brands sponsor?
| Brand | Biggest creator country | Share of channels |
| --- | --- | --- |
| Helix Sleep | United States | 89.0% |
| Brooklyn Bedding | United States | 79.9% |
| Bear Mattress | United States | 83.6% |
| Leesa | United States | 93.2% |
| Birch Living | United States | 85.7% |
## Which sponsored mattress videos got the most views?
| [](https://www.youtube.com/watch?v=5VHEEQ9G-G0) [**Skateboarding at 91: The Simple Routine Behind His Insane Longevity ft. Lloyd Kahn**](https://www.youtube.com/watch?v=5VHEEQ9G-G0) [Sierra Clark](https://app.channelcrawler.com/channel/UC0E6yBkB_YUqN4viBOKdh3Q) · 3.9M views · Bear Mattress | [](https://www.youtube.com/watch?v=aap80QNPpGo) [**Christian Craighead - SAS Hero: "I'll Be Arrested If I Ever Go Back to the UK" \| SRS #339**](https://www.youtube.com/watch?v=aap80QNPpGo) [Shawn Ryan Show](https://app.channelcrawler.com/channel/UCkoujZQZatbqy4KGcgjpVxQ) · 3.7M views · Helix Sleep |
| --- | --- |
| [](https://www.youtube.com/watch?v=2qsLNRRihEw) [**I Found Something Terrifying**](https://www.youtube.com/watch?v=2qsLNRRihEw) [Cappy Army](https://app.channelcrawler.com/channel/UCwrpo8z3IgJln2ZidqBUiMA) · 3.4M views · Brooklyn Bedding | [](https://www.youtube.com/watch?v=T5aoBX7RAIw) [**Her Fiancé is Upset She's Keeping Her Late Boyfriend's Wishes**](https://www.youtube.com/watch?v=T5aoBX7RAIw) [The Ramsey Show](https://app.channelcrawler.com/channel/UCzpwkXk_GlfmWntZ9v4l3Tg) · 3.3M views · Helix Sleep |
| [](https://www.youtube.com/watch?v=-eaLBoVbX1g) [**Mike Rowe - 7.5 Million Open Jobs and the Collapse of Work in America \| SRS #319**](https://www.youtube.com/watch?v=-eaLBoVbX1g) [Shawn Ryan Show](https://app.channelcrawler.com/channel/UCkoujZQZatbqy4KGcgjpVxQ) · 3.1M views · Helix Sleep | [](https://www.youtube.com/watch?v=zk0wExWXFyk) [**Josh Howerton - The War for Christianity \| SRS #327**](https://www.youtube.com/watch?v=zk0wExWXFyk) [Shawn Ryan Show](https://app.channelcrawler.com/channel/UCkoujZQZatbqy4KGcgjpVxQ) · 2.4M views · Helix Sleep |
## Do YouTube creators work with more than one mattress brand?
21 creators had sponsored mentions for more than one of these brands.
- [911Reviews - Shopping, Gadgets & Tech](https://app.channelcrawler.com/channel/UC_74cZqwx2-NppYqrq824UQ) (1.2M subscribers): Bear Mattress, Birch Living, Brooklyn Bedding, Helix Sleep and Leesa, 19 mentions
- [Watson's Reviews](https://app.channelcrawler.com/channel/UCus9H-X9vLMi6iKQj2OoI1g) (109K subscribers): Bear Mattress, Birch Living, Brooklyn Bedding, Helix Sleep and Leesa, 18 mentions
- [Live Lean TV](https://app.channelcrawler.com/channel/UCwxklfO1LBHPdkcUkzY9duQ) (526K subscribers): Bear Mattress, Birch Living, Brooklyn Bedding, Helix Sleep and Leesa, 15 mentions
- [CamXPetra](https://app.channelcrawler.com/channel/UC5NOsV_-C4Ikr8JxG2CDGgA) (711K subscribers): Bear Mattress, Birch Living, Brooklyn Bedding, Helix Sleep and Leesa, 6 mentions
- [DailyTested](https://app.channelcrawler.com/channel/UCl1iinIGCelwI4it_oBjF-w) (1M subscribers): Bear Mattress, Birch Living, Brooklyn Bedding, Helix Sleep and Leesa, 5 mentions
## How ChannelCrawler counts sponsorships
- Only videos whose description links to the brand are counted. A brand that is read out or shown in a video but not linked in its description is not counted, so every figure is a lower bound.
- A linked video is a sponsorship when its description also discloses the brand as a sponsor: wording such as "sponsored by" tied to the brand, a sponsor heading or a #brandpartner hashtag. For some brands that pay through tracked links, a reviewed exception also counts their coded links or creator links on videos YouTube labels as paid promotion. Any other link, discount codes included, is a mention, not a sponsorship.
- Videos are counted by publish date. Views are each video's total when last checked, not views gained during the period.
- Creator country is the channel's country, not its audience's. Shares compare only the brands in this article.
Data as of 15 October 2026, counted under [ChannelCrawler's sponsorship methodology](https://app.channelcrawler.com/brands/methodology) version 2. Earlier quarters are recounted under the same version, so figures can differ from previous editions of this page.
## Download the full report
The full PDF adds monthly change, average and median views, repeat creators, creator size and country mix, creator overlap and the top videos for each brand.
## Explore these mattress brands
See every creator, video and month of sponsorship history for [Helix Sleep](https://app.channelcrawler.com/brands/helix-sleep), [Brooklyn Bedding](https://app.channelcrawler.com/brands/brooklyn-bedding), [Bear Mattress](https://app.channelcrawler.com/brands/bear-mattress), [Leesa](https://app.channelcrawler.com/brands/leesa) and [Birch Living](https://app.channelcrawler.com/brands/birch-living) in [ChannelCrawler Brands](https://app.channelcrawler.com/brands).
### Related content
[](https://channelcrawler.com/insights/top-youtube-sponsors)
Youtube API · 30 Oct 2026
[Top YouTube Sponsors: The 50 Brands With the Most Sponsored Videos in the Last 12 Months](https://channelcrawler.com/insights/top-youtube-sponsors)
[](https://channelcrawler.com/insights/data-privacy-youtube-sponsorship-report)
· 28 Oct 2026
[Data Privacy Sponsorships on YouTube: Q3 2026 Report](https://channelcrawler.com/insights/data-privacy-youtube-sponsorship-report)
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