---
title: "Skincare & Beauty Sponsorships on YouTube: Q3 2026 Report"
description: Which skincare and beauty brands sponsor the most YouTube creators? OneSkin led Q3 2026 with 58.0% of sponsored mentions. Rankings, views, creators and quarterly change for OneSkin, Jones Road Beauty and Osea Malibu.
image: https://channelcrawler.com/hubfs/competitive-reports/skincare-youtube-sponsorship-report-2026-q3-cover.png
---
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· November 12, 2026 ·
5 min read
# Skincare & Beauty Sponsorships on YouTube: Q3 2026 Report
 Jake Kitchiner
### Table of Contents
*Updated 15 October 2026 with YouTube videos published 1 July 2026 to 30 September 2026. This report is refreshed every quarter.*
## Key facts: skincare and beauty sponsorships on YouTube, Q3 2026 (July–September)
- OneSkin had the most sponsored YouTube mentions of the three skincare and beauty brands ChannelCrawler ranks in Q3 2026 (July–September): 390 mentions from 109 creators, 58.0% of the ranked brands' mentions, according to ChannelCrawler data.
- Together, the ranked skincare and beauty brands had 673 sponsored YouTube mentions from 182 creators in Q3 2026, on videos with 48.9M views.
- Jones Road Beauty's share of skincare and beauty sponsorship mentions on YouTube rose from 17.9% in Q2 2026 to 24.8% in Q3 2026, up 6.9 percentage points.
- Jones Road Beauty worked with the second-most YouTube creators of any ranked skincare and beauty brand in Q3 2026: 60.
- Jones Road Beauty's sponsored YouTube videos had the highest median views of any ranked skincare and beauty brand in Q3 2026: 45.1K.
## What stands out in skincare and beauty sponsorships on YouTube?
- OneSkin kept working with the same creators: 73.4% of them posted more than one sponsored video in Q3 2026, against 50.0% for Jones Road Beauty.
- Channels with 100K–500K subscribers carried 29.7% of the ranked skincare and beauty brands' sponsored videos in Q3 2026, more than any other channel size.
## Which skincare and beauty brands have the most YouTube sponsorships?
| Rank | Brand | Sponsored mentions | Share of mentions | Creators | Share of views | Median views |
| --- | --- | --- | --- | --- | --- | --- |
| 1 | [OneSkin](https://app.channelcrawler.com/brands/oneskin) | 390 | 58.0% | 109 | 56.7% | 23.5K |
| 2 | [Jones Road Beauty](https://app.channelcrawler.com/brands/jones-road-beauty) | 167 | 24.8% | 60 | 33.7% | 45.1K |
| 3 | [Osea Malibu](https://app.channelcrawler.com/brands/osea-malibu) | 116 | 17.2% | 43 | 9.6% | 3.6K |
*ChannelCrawler ranks skincare and beauty brands that had at least 100 sponsored mentions from at least 20 creators in the quarter, with no single creator accounting for more than 35% of them. Shares compare only the ranked brands. A sponsored mention is one video that counts as a declared or likely sponsorship of the brand. Views are each video's current recorded total.*
## Which skincare and beauty brands get the most views from YouTube sponsorships?
Jones Road Beauty had 24.8% of mentions but 33.7% of views.
Osea Malibu had 17.2% of mentions but only 9.6% of views.
Jones Road Beauty's median sponsored video had 45.1K views, the highest in the set; Osea Malibu's had 3.6K.
Osea Malibu's top three creators generated 67.7% of its views, led by Dr. Daf Show with 1.8M views from 4 videos.
Jones Road Beauty's top three creators generated 40.9% of its views, led by The Nerve with Maureen Callahan with 2.9M views from 25 videos.
OneSkin's views were the most spread out: its top three creators generated 26.3%.
## How did skincare and beauty sponsorships on YouTube change since Q2 2026?
Jones Road Beauty's share of mentions rose from 17.9% to 24.8%, up 6.9 percentage points, with 60 creators in Q3 2026 compared with 35 in Q2 2026.
OneSkin's share of mentions fell from 62.8% to 58.0%, down 4.8 percentage points, with 109 creators in Q3 2026 compared with 94 in Q2 2026.
Osea Malibu's share of mentions fell from 19.3% to 17.2%, down 2.0 percentage points, with 43 creators in Q3 2026 compared with 22 in Q2 2026.
Across the ranked skincare and beauty brands, sponsored mentions went from 446 in Q2 2026 to 673 in Q3 2026, and the number of creators from 137 to 182.
*ChannelCrawler adds newly tracked channels every month, so raw counts can grow with coverage alone. Shares of mentions compare the same brands in both quarters and are the better measure of change.*
## How do skincare and beauty brands work with YouTube creators?
| Brand | Creators | Sponsored videos per creator | Creators with 2+ sponsored videos |
| --- | --- | --- | --- |
| OneSkin | 109 | 3.6 | 73.4% |
| Jones Road Beauty | 60 | 2.8 | 50.0% |
| Osea Malibu | 43 | 2.7 | 53.5% |
*A creator with 2+ sponsored videos posted more than one sponsored video for the brand in the quarter. More videos per creator means more of a brand's count comes from channels that post often.*
## Which YouTube channels do skincare and beauty brands sponsor?
Each brand's five sponsored channels with the most views in Q3 2026.
### OneSkin
| Channel | Subscribers | Sponsored videos | Views |
| --- | --- | --- | --- |
| [Katie Phang](https://app.channelcrawler.com/channel/UCZl9z2UMvN9mwpUoU9-E9bA) | 840K | 7 | 3.1M |
| [The Bulwark](https://app.channelcrawler.com/channel/UCG4Hp1KbGw4e02N7FpPXDgQ) | 1.8M | 10 | 2.4M |
| [MeidasTouch](https://app.channelcrawler.com/channel/UC9r9HYFxEQOBXSopFS61ZWg) | 6.5M | 6 | 1.8M |
| [The Daily Beast](https://app.channelcrawler.com/channel/UC7qZ_e097NBkgOljy1joVRA) | 734K | 7 | 1.7M |
| [Chris Hansen](https://app.channelcrawler.com/channel/UCgKTJAN-IrVyX-jIJ5INEhA) | 711K | 6 | 1.3M |
### Jones Road Beauty
| Channel | Subscribers | Sponsored videos | Views |
| --- | --- | --- | --- |
| [The Nerve with Maureen Callahan](https://app.channelcrawler.com/channel/UCYHLSymuIqAM3HVqOk6-5KQ) | 373K | 25 | 2.9M |
| [Katie Phang](https://app.channelcrawler.com/channel/UCZl9z2UMvN9mwpUoU9-E9bA) | 840K | 10 | 2.7M |
| [Dr. Mayim Bialik](https://app.channelcrawler.com/channel/UCTOocPnDh2YQZZwh86K2OxA) | 2.4M | 3 | 1.2M |
| [I've Had It](https://app.channelcrawler.com/channel/UCZ5cvDR2HhVUcdVoTvvQKLw) | 1.8M | 6 | 1M |
| [Hidden True Crime](https://app.channelcrawler.com/channel/UCBp03toXz-WZ6gSt7YtSdEg) | 378K | 6 | 1M |
### Osea Malibu
| Channel | Subscribers | Sponsored videos | Views |
| --- | --- | --- | --- |
| [Dr. Daf Show](https://app.channelcrawler.com/channel/UCkrtUnUL6ClHI1fMVOTEjkQ) | 420K | 4 | 1.8M |
| [The Unplanned Podcast](https://app.channelcrawler.com/channel/UCQT0webZ9KUz0-GPisc3Ovw) | 872K | 4 | 996.3K |
| [Always Here](https://app.channelcrawler.com/channel/UCS4BZMVdq3LG-iKmHkKeX-Q) | 53.3K | 3 | 364.8K |
| [Girls Gone Bible](https://app.channelcrawler.com/channel/UCGbzCe9feKNpWXUJL_G5LjA) | 877K | 1 | 248.7K |
| [Kjersti Flaa](https://app.channelcrawler.com/channel/UCF6-DtXR5feBLW8k2WJpsTw) | 295K | 2 | 227.6K |
## What size YouTube channels do skincare and beauty brands sponsor?
48.8% of Osea Malibu's creators had fewer than 50K subscribers, compared with 31.7% of Jones Road Beauty's.
### Views per sponsored video by channel size
A sponsored skincare and beauty video on a channel with over 1M subscribers averaged 171.6K views in Q3 2026, against 599 on a channel with under 10K.
| Channel subscribers | Share of sponsored videos | Average views per sponsored video |
| --- | --- | --- |
| Under 10K | 18.9% | 599 |
| 10K–50K | 18.6% | 16.7K |
| 50K–100K | 8.5% | 31.6K |
| 100K–500K | 29.7% | 88.5K |
| 500K–1M | 13.1% | 161.8K |
| Over 1M | 11.3% | 171.6K |
*Across all ranked brands. An average, so one very popular video can lift a size band; views are each video's total so far.*
## Where are the YouTube creators skincare and beauty brands sponsor?
| Brand | Biggest creator country | Share of channels |
| --- | --- | --- |
| OneSkin | United States | 86.2% |
| Jones Road Beauty | United States | 71.7% |
| Osea Malibu | United States | 79.1% |
## Which sponsored skincare and beauty videos got the most views?
| [](https://www.youtube.com/watch?v=wlTm4m9sbK8) [**I Asked A Trump Voter WHY She Still Supports Him…You’ll NEVER BELIEVE What She SAID!!**](https://www.youtube.com/watch?v=wlTm4m9sbK8) [Katie Phang](https://app.channelcrawler.com/channel/UCZl9z2UMvN9mwpUoU9-E9bA) · 1.4M views · OneSkin | [](https://www.youtube.com/watch?v=MWod2Vzy2kk) [**1 Evangelical Christian vs. 3 Seventh Day Adventists \| The Bridge**](https://www.youtube.com/watch?v=MWod2Vzy2kk) [Dr. Daf Show](https://app.channelcrawler.com/channel/UCkrtUnUL6ClHI1fMVOTEjkQ) · 972.7K views · Osea Malibu |
| --- | --- |
| [](https://www.youtube.com/watch?v=zFDJzWHJpZ0) [**One Natalie Harp Detail Has Andrew Weissmann VERY Suspicious (Andrew Weissmann) \| Illegal News**](https://www.youtube.com/watch?v=zFDJzWHJpZ0) [The Bulwark](https://app.channelcrawler.com/channel/UCG4Hp1KbGw4e02N7FpPXDgQ) · 952.1K views · Jones Road Beauty | [](https://www.youtube.com/watch?v=Nw1RmqyYPQM) [**This Is Changing Everything We Know About the Brain (Yes, Really)**](https://www.youtube.com/watch?v=Nw1RmqyYPQM) [TNE with Louisa Nicola](https://app.channelcrawler.com/channel/UCewp6Gzsw7hI3O3tz7dgbow) · 884.3K views · Jones Road Beauty |
| [](https://www.youtube.com/watch?v=xwAgNbPYZF0) [**EDP445 Investigation: Mike Clum Reveals Insider Details**](https://www.youtube.com/watch?v=xwAgNbPYZF0) [Chris Hansen](https://app.channelcrawler.com/channel/UCgKTJAN-IrVyX-jIJ5INEhA) · 857K views · OneSkin | [](https://www.youtube.com/watch?v=INBcTfGnMHs) [**All HELL BREAKS LOOSE as Moscow HIT by MASSIVE ATTACK!!!**](https://www.youtube.com/watch?v=INBcTfGnMHs) [MeidasTouch](https://app.channelcrawler.com/channel/UC9r9HYFxEQOBXSopFS61ZWg) · 741.9K views · OneSkin |
## Do YouTube creators work with more than one skincare and beauty brand?
28 creators had sponsored mentions for more than one of these brands.
- [Jackie Schimmel](https://app.channelcrawler.com/channel/UCyc1EZwpJSj6_IAhHRIxLFg) (10.4K subscribers): Jones Road Beauty, OneSkin and Osea Malibu, 13 mentions
- [Kjersti Flaa](https://app.channelcrawler.com/channel/UCF6-DtXR5feBLW8k2WJpsTw) (295K subscribers): Jones Road Beauty, OneSkin and Osea Malibu, 8 mentions
- [MeSsy with Christina Applegate & Jamie-Lynn Sigler](https://app.channelcrawler.com/channel/UCmVr0h2CrTJY-YYDQ4ApaPg) (8.2K subscribers): Jones Road Beauty and OneSkin, 33 mentions
- [The Nerve with Maureen Callahan](https://app.channelcrawler.com/channel/UCYHLSymuIqAM3HVqOk6-5KQ) (373K subscribers): Jones Road Beauty and OneSkin, 29 mentions
- [Katie Phang](https://app.channelcrawler.com/channel/UCZl9z2UMvN9mwpUoU9-E9bA) (840K subscribers): Jones Road Beauty and OneSkin, 17 mentions
## How ChannelCrawler counts sponsorships
- Only videos whose description links to the brand are counted. A brand that is read out or shown in a video but not linked in its description is not counted, so every figure is a lower bound.
- A linked video is a sponsorship when its description also discloses the brand as a sponsor: wording such as "sponsored by" tied to the brand, a sponsor heading or a #brandpartner hashtag. For some brands that pay through tracked links, a reviewed exception also counts their coded links or creator links on videos YouTube labels as paid promotion. Any other link, discount codes included, is a mention, not a sponsorship.
- Videos are counted by publish date. Views are each video's total when last checked, not views gained during the period.
- Creator country is the channel's country, not its audience's. Shares compare only the brands in this article.
Data as of 15 October 2026, counted under [ChannelCrawler's sponsorship methodology](https://app.channelcrawler.com/brands/methodology) version 2. Earlier quarters are recounted under the same version, so figures can differ from previous editions of this page.
## Download the full report
The full PDF adds monthly change, average and median views, repeat creators, creator size and country mix, creator overlap and the top videos for each brand.
## Explore these skincare and beauty brands
See every creator, video and month of sponsorship history for [OneSkin](https://app.channelcrawler.com/brands/oneskin), [Jones Road Beauty](https://app.channelcrawler.com/brands/jones-road-beauty) and [Osea Malibu](https://app.channelcrawler.com/brands/osea-malibu) in [ChannelCrawler Brands](https://app.channelcrawler.com/brands).
### Related content
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Strategy & Data · 10 Nov 2026
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[](https://channelcrawler.com/insights/apparel-youtube-sponsorship-report)
· 09 Nov 2026
[Apparel Sponsorships on YouTube: Q3 2026 Report](https://channelcrawler.com/insights/apparel-youtube-sponsorship-report)
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