---
title: "Top YouTube Sponsors of the Last 12 Months: 50 Brands Ranked"
description: BetterHelp, Saily, NordVPN, Incogni and Squarespace had the most sponsored YouTube videos in the 12 months to October 27, 2026. The top 50, ranked.
image: https://channelcrawler.com/hubfs/top-youtube-sponsors-12m-cover.png
---
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· October 30, 2026 ·
5 min read
# Top YouTube Sponsors: The 50 Brands With the Most Sponsored Videos in the Last 12 Months
 ChannelCrawler
### Table of Contents
**In the 12 months to October 27, 2026, BetterHelp had the most sponsored YouTube videos of any brand in ChannelCrawler's ranking: 16,220.** Saily (12,310), NordVPN (6,931), Incogni (6,817) and Squarespace (5,685) complete the top five. The ranking below covers the 50 biggest sponsors of that period, out of 6,038 brands ChannelCrawler tracked on October 27, 2026.
16,220
BetterHelp sponsored videos, last 12 months
6,038
Brands tracked on October 27, 2026
13
Industries in the top 50
*Last updated October 27, 2026. Every count covers videos published in the 12 months to October 27, 2026, so all brands are compared over the same year; see [how sponsorships are counted](https://channelcrawler.com/insights/top-youtube-sponsors#methodology). Each brand's page in [ChannelCrawler Brands](https://app.channelcrawler.com/brands) shows its sponsored videos over a period you choose.*
## Which brands sponsor the most YouTube videos?
The 50 brands with the most sponsored YouTube videos published in the 12 months to October 27, 2026, ranked.
| # | Brand | Industry | Sponsored videos (12 months) | Channels linking |
| --- | --- | --- | --- | --- |
| 1 | [BetterHelp](https://app.channelcrawler.com/brands/betterhelp) | Health & Wellness | 16,220 | 1,952 |
| 2 | [Saily](https://app.channelcrawler.com/brands/saily) | Travel & Hospitality | 12,310 | 2,806 |
| 3 | [NordVPN](https://app.channelcrawler.com/brands/nordvpn) | VPN, Privacy & Security | 6,931 | 1,647 |
| 4 | [Incogni](https://app.channelcrawler.com/brands/incogni) | VPN, Privacy & Security | 6,817 | 1,561 |
| 5 | [Squarespace](https://app.channelcrawler.com/brands/squarespace) | AI & Software | 5,685 | 472 |
| 6 | [Ground News](https://app.channelcrawler.com/brands/ground-news) | Media & Entertainment | 5,508 | 387 |
| 7 | [Rocket Money](https://app.channelcrawler.com/brands/rocketmoney) | Finance & Fintech | 5,412 | 912 |
| 8 | [CyberGhost VPN](https://app.channelcrawler.com/brands/cyberghostvpn) | VPN, Privacy & Security | 4,974 | 837 |
| 9 | [Zocdoc](https://app.channelcrawler.com/brands/zocdoc) | Health & Wellness | 4,554 | 1,006 |
| 10 | [Surfshark](https://app.channelcrawler.com/brands/surfshark) | VPN, Privacy & Security | 4,198 | 1,316 |
| 11 | [LMNT](https://app.channelcrawler.com/brands/lmnt-1) | Food & Beverage | 4,160 | 314 |
| 12 | [Factor Meals](https://app.channelcrawler.com/brands/factor-meals) | Food & Beverage | 4,083 | 345 |
| 13 | [DeleteMe](https://app.channelcrawler.com/brands/deleteme) | VPN, Privacy & Security | 3,997 | 355 |
| 14 | [AG1](https://app.channelcrawler.com/brands/ag1) | Health & Wellness | 3,871 | 669 |
| 15 | [Reolink](https://app.channelcrawler.com/brands/reolink) | Consumer Tech & Electronics | 3,669 | 748 |
| 16 | [HelloFresh](https://app.channelcrawler.com/brands/hellofresh) | Food & Beverage | 3,589 | 356 |
| 17 | [PCBWay](https://app.channelcrawler.com/brands/pcbway) | Consumer Tech & Electronics | 3,518 | 616 |
| 18 | [Helix Sleep](https://app.channelcrawler.com/brands/helix-sleep) | Home, Kitchen & Sleep | 3,382 | 440 |
| 19 | [Rugiet](https://app.channelcrawler.com/brands/rugiet) | Health & Wellness | 3,058 | 217 |
| 20 | [Hims & Hers](https://app.channelcrawler.com/brands/hims-hers) | Health & Wellness | 2,495 | 238 |
| 21 | [Scrimba](https://app.channelcrawler.com/brands/scrimba) | Education & Learning | 2,476 | 167 |
| 22 | [xTool](https://app.channelcrawler.com/brands/xtool) | Consumer Tech & Electronics | 2,406 | 326 |
| 23 | [Mint Mobile](https://app.channelcrawler.com/brands/mint-mobile) | Consumer Tech & Electronics | 2,317 | 333 |
| 24 | [GearUP Booster](https://app.channelcrawler.com/brands/gearupbooster) | Gaming | 2,232 | 239 |
| 25 | [Manta Sleep](https://app.channelcrawler.com/brands/manta-sleep) | Home, Kitchen & Sleep | 2,123 | 458 |
| 26 | [Huel](https://app.channelcrawler.com/brands/huel) | Food & Beverage | 2,097 | 249 |
| 27 | [KeysFan](https://app.channelcrawler.com/brands/keysfan) | AI & Software | 1,855 | 391 |
| 28 | [Brunt Workwear](https://app.channelcrawler.com/brands/brunt-workwear) | Fashion & Accessories | 1,834 | 190 |
| 29 | [JLCPCB](https://app.channelcrawler.com/brands/jlcpcb) | Consumer Tech & Electronics | 1,746 | 297 |
| 30 | [BlueChew](https://app.channelcrawler.com/brands/bluechew) | Health & Wellness | 1,733 | 132 |
| 31 | [Ridge Wallet](https://app.channelcrawler.com/brands/ridge-wallet) | Fashion & Accessories | 1,708 | 347 |
| 32 | [Hostinger](https://app.channelcrawler.com/brands/hostinger) | AI & Software | 1,702 | 602 |
| 33 | [Proton Mail](https://app.channelcrawler.com/brands/proton-mail) | VPN, Privacy & Security | 1,663 | 406 |
| 34 | [INTO THE AM](https://app.channelcrawler.com/brands/intotheam) | Fashion & Accessories | 1,633 | 114 |
| 35 | [Bluetti](https://app.channelcrawler.com/brands/bluetti) | Consumer Tech & Electronics | 1,602 | 368 |
| 36 | [Aura Frames](https://app.channelcrawler.com/brands/aura-frames) | Consumer Tech & Electronics | 1,516 | 296 |
| 37 | [Brilliant](https://app.channelcrawler.com/brands/brilliant) | Education & Learning | 1,460 | 458 |
| 38 | [Hungryroot](https://app.channelcrawler.com/brands/hungryroot) | Food & Beverage | 1,420 | 215 |
| 39 | [Revolut](https://app.channelcrawler.com/brands/revolut) | Finance & Fintech | 1,412 | 604 |
| 40 | [Fabletics](https://app.channelcrawler.com/brands/fabletics) | Fashion & Accessories | 1,403 | 200 |
| 41 | [Genspark](https://app.channelcrawler.com/brands/genspark) | AI & Software | 1,333 | 798 |
| 42 | [Hume Health](https://app.channelcrawler.com/brands/hume-health) | Health & Wellness | 1,280 | 222 |
| 43 | [OneSkin](https://app.channelcrawler.com/brands/oneskin) | Beauty & Personal Care | 1,090 | 186 |
| 44 | [Fum](https://app.channelcrawler.com/brands/fum) | Health & Wellness | 1,027 | 249 |
| 45 | [Warby Parker](https://app.channelcrawler.com/brands/warby-parker) | Fashion & Accessories | 1,018 | 173 |
| 46 | [ZBiotics](https://app.channelcrawler.com/brands/zbiotics) | Health & Wellness | 1,015 | 149 |
| 47 | [Nutrafol](https://app.channelcrawler.com/brands/nutrafol) | Health & Wellness | 1,015 | 117 |
| 48 | [Cozy Earth](https://app.channelcrawler.com/brands/cozy-earth) | Home, Kitchen & Sleep | 1,005 | 131 |
| 49 | [Snapmaker](https://app.channelcrawler.com/brands/snapmaker) | Consumer Tech & Electronics | 994 | 166 |
| 50 | [Wildgrain](https://app.channelcrawler.com/brands/wildgrain) | Food & Beverage | 958 | 269 |
*Channels linking counts every channel with a video from that period that links to the brand, sponsored or not. It shows a brand's reach on YouTube, not how many creators it pays.*
## Which industries sponsor YouTube the most?
Health & Wellness brands have the most sponsored videos in the top 50, led by [BetterHelp](https://app.channelcrawler.com/brands/betterhelp). VPN, Privacy & Security and Consumer Tech & Electronics follow.
| Industry | Brands in the top 50 | Sponsored videos (12 months) | Biggest sponsor |
| --- | --- | --- | --- |
| Health & Wellness | 10 | 36,268 | [BetterHelp](https://app.channelcrawler.com/brands/betterhelp) |
| VPN, Privacy & Security | 6 | 28,580 | [NordVPN](https://app.channelcrawler.com/brands/nordvpn) |
| Consumer Tech & Electronics | 8 | 17,768 | [Reolink](https://app.channelcrawler.com/brands/reolink) |
| Food & Beverage | 6 | 16,307 | [LMNT](https://app.channelcrawler.com/brands/lmnt-1) |
| Travel & Hospitality | 1 | 12,310 | [Saily](https://app.channelcrawler.com/brands/saily) |
| AI & Software | 4 | 10,575 | [Squarespace](https://app.channelcrawler.com/brands/squarespace) |
| Fashion & Accessories | 5 | 7,596 | [Brunt Workwear](https://app.channelcrawler.com/brands/brunt-workwear) |
| Finance & Fintech | 2 | 6,824 | [Rocket Money](https://app.channelcrawler.com/brands/rocketmoney) |
| Home, Kitchen & Sleep | 3 | 6,510 | [Helix Sleep](https://app.channelcrawler.com/brands/helix-sleep) |
| Media & Entertainment | 1 | 5,508 | [Ground News](https://app.channelcrawler.com/brands/ground-news) |
| Education & Learning | 2 | 3,936 | [Scrimba](https://app.channelcrawler.com/brands/scrimba) |
| Gaming | 1 | 2,232 | [GearUP Booster](https://app.channelcrawler.com/brands/gearupbooster) |
| Beauty & Personal Care | 1 | 1,090 | [OneSkin](https://app.channelcrawler.com/brands/oneskin) |
For a quarter-by-quarter ranking inside one category, with share of mentions, views and the channels each brand sponsors, see the [VPN](https://channelcrawler.com/insights/vpn-youtube-sponsorship-report), [meal kit](https://channelcrawler.com/insights/meal-kits-youtube-sponsorship-report) and [online learning](https://channelcrawler.com/insights/online-learning-youtube-sponsorship-report) sponsorship reports.
## How do I find brands that sponsor YouTube creators?
In [ChannelCrawler Brands](https://app.channelcrawler.com/brands):
1. Filter tracked brands by industry, how recently they sponsored, how many sponsored videos they have and the size of the channels they work with.
2. Open a brand to see its sponsored videos over time and the channels behind them.
3. Open the Related Brands tab on a brand page for sponsors that work with the same creators, to pitch or track.
4. Or start from a channel: the Brand partnerships tab on every channel page lists the brands it has worked with.
Step-by-step guides: [how to find brands sponsoring YouTube creators](https://channelcrawler.com/insights/how-to-find-brands-sponsoring-youtube-creators) and [how to find brands spending on YouTube sponsorships](https://channelcrawler.com/insights/how-to-find-brands-spending-on-youtube-sponsorships).
## Top YouTube sponsors: questions
### Which brands sponsor the most YouTube videos?
In the 12 months to October 27, 2026, BetterHelp (16,220 sponsored videos), Saily (12,310 sponsored videos), NordVPN (6,931 sponsored videos), Incogni (6,817 sponsored videos) and Squarespace (5,685 sponsored videos) had the most sponsored YouTube videos, according to ChannelCrawler data.
### Which categories sponsor YouTube creators the most?
Among the top 50 sponsors in the 12 months to October 27, 2026, the categories with the most sponsored videos are Health & Wellness (36,268 from 10 brands), VPN, Privacy & Security (28,580 from 6 brands) and Consumer Tech & Electronics (17,768 from 8 brands).
### How do I find brands that sponsor YouTube channels?
Search the 6,038 brands ChannelCrawler tracked as of October 27, 2026 by category, recency and creator size, or open any channel to see the brands that have sponsored it. Each brand page shows a brand's sponsored videos over a period you choose and the channels behind them.
### How does ChannelCrawler count sponsorships?
A video counts when its description links to the brand and also discloses it as a sponsor: wording such as "sponsored by" tied to the brand, a sponsor heading or a #brandpartner hashtag, with a few reviewed exceptions for brands that pay through tracked links. A link on its own is a mention, so every figure is a lower bound. The ranking counts videos published in the 12 months to October 27, 2026; ChannelCrawler adds channels every month, so counts also grow with coverage.
## How ChannelCrawler counts sponsorships
- Only videos whose description links to the brand are counted. A brand that is read out or shown in a video but not linked in its description is not counted, so every figure is a lower bound.
- A linked video is a sponsorship when its description also discloses the brand as a sponsor: wording such as "sponsored by" tied to the brand, a sponsor heading or a #brandpartner hashtag. For some brands that pay through tracked links, a reviewed exception also counts their coded links or creator links on videos YouTube labels as paid promotion. Any other link, discount codes included, is a mention, not a sponsorship.
- The ranking includes brands that sponsor creators (not retailers, platforms or creator tools), linked from at least 100 channels in the period, with an industry assigned. Brands averaging more than 15 sponsored videos per linking channel are left out, because a few channels posting the same read every day drive their counts. Betting, gambling and prediction-market brands are left out, as are game publishers whose links come mostly from players' own gameplay videos rather than sponsorships.
- Counts cover videos published in the 12 months to October 27, 2026, by publish date. All-time totals would mix ten years of uneven coverage, so they aren't compared. ChannelCrawler adds newly tracked channels every month, so counts grow with coverage as well as with new sponsorships.
Full detail: [ChannelCrawler's sponsorship methodology](https://app.channelcrawler.com/brands/methodology).
### Related content
[](https://channelcrawler.com/insights/data-privacy-youtube-sponsorship-report)
· 28 Oct 2026
[Data Privacy Sponsorships on YouTube: Q3 2026 Report](https://channelcrawler.com/insights/data-privacy-youtube-sponsorship-report)
[](https://channelcrawler.com/insights/online-learning-youtube-sponsorship-report)
· 25 Oct 2026
[Online Learning Sponsorships on YouTube: Q3 2026 Report](https://channelcrawler.com/insights/online-learning-youtube-sponsorship-report)
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"@type" : "ListItem",
"name" : "Hostinger",
"position" : 32,
"url" : "https://app.channelcrawler.com/brands/hostinger"
}, {
"@type" : "ListItem",
"name" : "Proton Mail",
"position" : 33,
"url" : "https://app.channelcrawler.com/brands/proton-mail"
}, {
"@type" : "ListItem",
"name" : "INTO THE AM",
"position" : 34,
"url" : "https://app.channelcrawler.com/brands/intotheam"
}, {
"@type" : "ListItem",
"name" : "Bluetti",
"position" : 35,
"url" : "https://app.channelcrawler.com/brands/bluetti"
}, {
"@type" : "ListItem",
"name" : "Aura Frames",
"position" : 36,
"url" : "https://app.channelcrawler.com/brands/aura-frames"
}, {
"@type" : "ListItem",
"name" : "Brilliant",
"position" : 37,
"url" : "https://app.channelcrawler.com/brands/brilliant"
}, {
"@type" : "ListItem",
"name" : "Hungryroot",
"position" : 38,
"url" : "https://app.channelcrawler.com/brands/hungryroot"
}, {
"@type" : "ListItem",
"name" : "Revolut",
"position" : 39,
"url" : "https://app.channelcrawler.com/brands/revolut"
}, {
"@type" : "ListItem",
"name" : "Fabletics",
"position" : 40,
"url" : "https://app.channelcrawler.com/brands/fabletics"
}, {
"@type" : "ListItem",
"name" : "Genspark",
"position" : 41,
"url" : "https://app.channelcrawler.com/brands/genspark"
}, {
"@type" : "ListItem",
"name" : "Hume Health",
"position" : 42,
"url" : "https://app.channelcrawler.com/brands/hume-health"
}, {
"@type" : "ListItem",
"name" : "OneSkin",
"position" : 43,
"url" : "https://app.channelcrawler.com/brands/oneskin"
}, {
"@type" : "ListItem",
"name" : "Fum",
"position" : 44,
"url" : "https://app.channelcrawler.com/brands/fum"
}, {
"@type" : "ListItem",
"name" : "Warby Parker",
"position" : 45,
"url" : "https://app.channelcrawler.com/brands/warby-parker"
}, {
"@type" : "ListItem",
"name" : "ZBiotics",
"position" : 46,
"url" : "https://app.channelcrawler.com/brands/zbiotics"
}, {
"@type" : "ListItem",
"name" : "Nutrafol",
"position" : 47,
"url" : "https://app.channelcrawler.com/brands/nutrafol"
}, {
"@type" : "ListItem",
"name" : "Cozy Earth",
"position" : 48,
"url" : "https://app.channelcrawler.com/brands/cozy-earth"
}, {
"@type" : "ListItem",
"name" : "Snapmaker",
"position" : 49,
"url" : "https://app.channelcrawler.com/brands/snapmaker"
}, {
"@type" : "ListItem",
"name" : "Wildgrain",
"position" : 50,
"url" : "https://app.channelcrawler.com/brands/wildgrain"
} ],
"itemListOrder" : "https://schema.org/ItemListOrderDescending",
"name" : "Top YouTube sponsors of the last 12 months",
"numberOfItems" : 50
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "Organization",
"alternateName" : "ChannelCrawler Youtube search platform",
"logo" : "https://channelcrawler.com/img/v2/logo.svg",
"name" : "ChannelCrawler",
"sameAs" : [ "https://twitter.com/channel_crawler", "https://www.youtube.com/@channelcrawler" ],
"url" : "https://channelcrawler.com/"
}
```