Updated 15 October 2026 with YouTube videos published 1 July 2026 to 30 September 2026. This report is refreshed every quarter.
| Rank | Brand | Sponsored mentions | Share of mentions | Creators | Share of views | Median views |
|---|---|---|---|---|---|---|
| 1 | 553 | 32.7% | 42 | 10.0% | 9.1K | |
| 2 | 508 | 30.0% | 88 | 50.8% | 23.4K | |
| 3 | 503 | 29.7% | 92 | 38.3% | 1K | |
| 4 | 129 | 7.6% | 37 | 0.9% | 1.2K |
ChannelCrawler ranks apparel brands that had at least 100 sponsored mentions from at least 20 creators in the quarter, with no single creator accounting for more than 35% of them. Shares compare only the ranked brands. A sponsored mention is one video that counts as a declared or likely sponsorship of the brand. Views are each video's current recorded total.
INTO THE AM had 32.7% of mentions but only 10.0% of views.
Brunt Workwear had 30.0% of mentions but 50.8% of views.
Fabletics had 29.7% of mentions but 38.3% of views.
Underoutfit had 7.6% of mentions but only 0.9% of views.
Brunt Workwear's median sponsored video had 23.4K views, the highest in the set; Fabletics' had 1K.
INTO THE AM's top three creators generated 70.4% of its views, led by Rexsi with 3.3M views from 171 videos.
Underoutfit's top three creators generated 48.2% of its views, led by UnBlah Yourself with 251.2K views from 11 videos.
Fabletics' views were the most spread out: its top three creators generated 23.6%.
Fabletics' share of mentions rose from 23.9% to 29.7%, up 5.8 percentage points, with 92 creators in Q3 2026 compared with 58 in Q2 2026.
INTO THE AM's share of mentions fell from 37.6% to 32.7%, down 4.9 percentage points, with 42 creators in Q3 2026 compared with 53 in Q2 2026.
Underoutfit's share of mentions fell from 10.1% to 7.6%, down 2.5 percentage points, with 37 creators in Q3 2026 compared with 35 in Q2 2026.
Across the ranked apparel brands, sponsored mentions went from 1,070 in Q2 2026 to 1,693 in Q3 2026, and the number of creators from 221 to 257.
ChannelCrawler adds newly tracked channels every month, so raw counts can grow with coverage alone. Shares of mentions compare the same brands in both quarters and are the better measure of change.
| Brand | Creators | Sponsored videos per creator | Creators with 2+ sponsored videos |
|---|---|---|---|
| INTO THE AM | 42 | 13.2 | 47.6% |
| Brunt Workwear | 88 | 5.8 | 76.1% |
| Fabletics | 92 | 5.5 | 53.3% |
| Underoutfit | 37 | 3.5 | 56.8% |
A creator with 2+ sponsored videos posted more than one sponsored video for the brand in the quarter. More videos per creator means more of a brand's count comes from channels that post often.
Each brand's five sponsored channels with the most views in Q3 2026.
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| Rexsi | 153K | 171 | 3.3M |
| Jim Davis | 82.3K | 99 | 1.7M |
| K-Wiss | 65.6K | 52 | 1.3M |
| The Other Channel | 835K | 1 | 656.8K |
| Bronze To Mythic | 20.5K | 45 | 383K |
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| CboysTV | 5.6M | 3 | 8.8M |
| Grind Hard Plumbing Co | 3.2M | 2 | 3.3M |
| Wallace Farm and Sawmill | 95.9K | 41 | 2.9M |
| Channel 199 | 1M | 11 | 2.7M |
| Story Warz | 182K | 7 | 2.4M |
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| So True with Caleb Hearon | 556K | 6 | 3.3M |
| Wonny | 500K | 1 | 2.6M |
| SmoshCast | 1.1M | 3 | 2.3M |
| Unsubscribe Podcast | 1M | 3 | 2M |
| WD Detailing | 1.9M | 1 | 2M |
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| UnBlah Yourself | 88.2K | 11 | 251.2K |
| Alegra Chetti | 466K | 2 | 80.7K |
| Geraldine Amadi | 1.6K | 1 | 76.9K |
| by Tashira | 122K | 3 | 72.2K |
| Genx Gypsy | 60.7K | 5 | 52.3K |
64.9% of Underoutfit's creators had fewer than 50K subscribers, compared with 19.3% of Brunt Workwear's.
A sponsored apparel video on a channel with over 1M subscribers averaged 507.9K views in Q3 2026, against 1.9K on a channel with under 10K.
| Channel subscribers | Share of sponsored videos | Average views per sponsored video |
|---|---|---|
| Under 10K | 28.5% | 1.9K |
| 10K–50K | 21.2% | 9.1K |
| 50K–100K | 20.6% | 26.7K |
| 100K–500K | 21.4% | 57.6K |
| 500K–1M | 3.7% | 253.3K |
| Over 1M | 4.6% | 507.9K |
Across all ranked brands. An average, so one very popular video can lift a size band; views are each video's total so far.
| Brand | Biggest creator country | Share of channels |
|---|---|---|
| INTO THE AM | United States | 76.2% |
| Brunt Workwear | United States | 85.2% |
| Fabletics | United States | 83.7% |
| Underoutfit | United States | 97.3% |
|
Hellcat Boat! CboysTV · 3.4M views · Brunt Workwear |
Surprising my Friend with his Dream Car! (Low Rider) CboysTV · 2.8M views · Brunt Workwear |
|
Testing Mini E-Bikes! CboysTV · 2.6M views · Brunt Workwear |
Korea’s Disturbing “Face Swap” Reality Show Wonny · 2.6M views · Fabletics |
|
Can a TEMU Mulcher Clear the Road to My Mountain? Grind Hard Plumbing Co · 2M views · Brunt Workwear |
Son Surprises Dad With His 1957 Bel Air CLEANED For His Birthday After 30 Years! WD Detailing · 2M views · Fabletics |
2 creators had sponsored mentions for more than one of these brands.
Data as of 15 October 2026, counted under ChannelCrawler's sponsorship methodology version 2. Earlier quarters are recounted under the same version, so figures can differ from previous editions of this page.
The full PDF adds monthly change, average and median views, repeat creators, creator size and country mix, creator overlap and the top videos for each brand.
See every creator, video and month of sponsorship history for INTO THE AM, Brunt Workwear, Fabletics and Underoutfit in ChannelCrawler Brands.