Apparel Sponsorships on YouTube: Q3 2026 Report

Updated 15 October 2026 with YouTube videos published 1 July 2026 to 30 September 2026. This report is refreshed every quarter.

Key facts: apparel sponsorships on YouTube, Q3 2026 (July–September)

• INTO THE AM had the most sponsored YouTube mentions of the four apparel brands ChannelCrawler ranks in Q3 2026 (July–September): 553 mentions from 42 creators, 32.7% of the ranked brands' mentions, according to ChannelCrawler data.
• Together, the ranked apparel brands had 1,693 sponsored YouTube mentions from 257 creators in Q3 2026, on videos with 89.7M views.
• Fabletics' share of apparel sponsorship mentions on YouTube rose from 23.9% in Q2 2026 to 29.7% in Q3 2026, up 5.8 percentage points.
• Fabletics worked with the most YouTube creators of any ranked apparel brand in Q3 2026: 92.
• Brunt Workwear had the largest share of views from apparel sponsorships on YouTube in Q3 2026: 50.8%, from 30.0% of mentions.

What stands out in apparel sponsorships on YouTube?

• Fabletics' most active channel posted 33.4% of its sponsored videos in Q3 2026, the largest share any one channel had of a ranked apparel brand.
• Brunt Workwear kept working with the same creators: 76.1% of them posted more than one sponsored video in Q3 2026, against 47.6% for INTO THE AM.
• INTO THE AM averaged 13.2 sponsored videos per creator in Q3 2026 and Underoutfit 3.5, so more of INTO THE AM's count comes from channels that post often.
• Channels with under 10K subscribers carried 28.5% of the ranked apparel brands' sponsored videos in Q3 2026, more than any other channel size.

Which apparel brands have the most YouTube sponsorships?

Rank	Brand	Sponsored mentions	Share of mentions	Creators	Share of views	Median views
1	INTO THE AM	553	32.7%	42	10.0%	9.1K
2	Brunt Workwear	508	30.0%	88	50.8%	23.4K
3	Fabletics	503	29.7%	92	38.3%	1K
4	Underoutfit	129	7.6%	37	0.9%	1.2K

ChannelCrawler ranks apparel brands that had at least 100 sponsored mentions from at least 20 creators in the quarter, with no single creator accounting for more than 35% of them. Shares compare only the ranked brands. A sponsored mention is one video that counts as a declared or likely sponsorship of the brand. Views are each video's current recorded total.

Which apparel brands get the most views from YouTube sponsorships?

INTO THE AM had 32.7% of mentions but only 10.0% of views.

Brunt Workwear had 30.0% of mentions but 50.8% of views.

Fabletics had 29.7% of mentions but 38.3% of views.

Underoutfit had 7.6% of mentions but only 0.9% of views.

Brunt Workwear's median sponsored video had 23.4K views, the highest in the set; Fabletics' had 1K.

INTO THE AM's top three creators generated 70.4% of its views, led by Rexsi with 3.3M views from 171 videos.

Underoutfit's top three creators generated 48.2% of its views, led by UnBlah Yourself with 251.2K views from 11 videos.

Fabletics' views were the most spread out: its top three creators generated 23.6%.

How did apparel sponsorships on YouTube change since Q2 2026?

Fabletics' share of mentions rose from 23.9% to 29.7%, up 5.8 percentage points, with 92 creators in Q3 2026 compared with 58 in Q2 2026.

INTO THE AM's share of mentions fell from 37.6% to 32.7%, down 4.9 percentage points, with 42 creators in Q3 2026 compared with 53 in Q2 2026.

Underoutfit's share of mentions fell from 10.1% to 7.6%, down 2.5 percentage points, with 37 creators in Q3 2026 compared with 35 in Q2 2026.

Across the ranked apparel brands, sponsored mentions went from 1,070 in Q2 2026 to 1,693 in Q3 2026, and the number of creators from 221 to 257.

ChannelCrawler adds newly tracked channels every month, so raw counts can grow with coverage alone. Shares of mentions compare the same brands in both quarters and are the better measure of change.

How do apparel brands work with YouTube creators?

A creator with 2+ sponsored videos posted more than one sponsored video for the brand in the quarter. More videos per creator means more of a brand's count comes from channels that post often.

Which YouTube channels do apparel brands sponsor?

Each brand's five sponsored channels with the most views in Q3 2026.

INTO THE AM

Brunt Workwear

Fabletics

Underoutfit

What size YouTube channels do apparel brands sponsor?

64.9% of Underoutfit's creators had fewer than 50K subscribers, compared with 19.3% of Brunt Workwear's.

Views per sponsored video by channel size

A sponsored apparel video on a channel with over 1M subscribers averaged 507.9K views in Q3 2026, against 1.9K on a channel with under 10K.

Across all ranked brands. An average, so one very popular video can lift a size band; views are each video's total so far.

Where are the YouTube creators apparel brands sponsor?

Which sponsored apparel videos got the most views?

Hellcat Boat! CboysTV · 3.4M views · Brunt Workwear	Surprising my Friend with his Dream Car! (Low Rider) CboysTV · 2.8M views · Brunt Workwear
Testing Mini E-Bikes! CboysTV · 2.6M views · Brunt Workwear	Korea’s Disturbing “Face Swap” Reality Show Wonny · 2.6M views · Fabletics
Can a TEMU Mulcher Clear the Road to My Mountain? Grind Hard Plumbing Co · 2M views · Brunt Workwear	Son Surprises Dad With His 1957 Bel Air CLEANED For His Birthday After 30 Years! WD Detailing · 2M views · Fabletics

Do YouTube creators work with more than one apparel brand?

2 creators had sponsored mentions for more than one of these brands.

• AreYouGarbage? Comedy Podcast (294K subscribers): Brunt Workwear and Fabletics, 6 mentions
• Bert Kreischer (1.5M subscribers): Brunt Workwear and Fabletics, 3 mentions

How ChannelCrawler counts sponsorships

• Only videos whose description links to the brand are counted. A brand that is read out or shown in a video but not linked in its description is not counted, so every figure is a lower bound.
• A linked video is a sponsorship when its description also discloses the brand as a sponsor: wording such as "sponsored by" tied to the brand, a sponsor heading or a #brandpartner hashtag. For some brands that pay through tracked links, a reviewed exception also counts their coded links or creator links on videos YouTube labels as paid promotion. Any other link, discount codes included, is a mention, not a sponsorship.
• Videos are counted by publish date. Views are each video's total when last checked, not views gained during the period.
• Creator country is the channel's country, not its audience's. Shares compare only the brands in this article.

Data as of 15 October 2026, counted under ChannelCrawler's sponsorship methodology version 2. Earlier quarters are recounted under the same version, so figures can differ from previous editions of this page.

Download the full report

The full PDF adds monthly change, average and median views, repeat creators, creator size and country mix, creator overlap and the top videos for each brand.

Explore these apparel brands

See every creator, video and month of sponsorship history for INTO THE AM, Brunt Workwear, Fabletics and Underoutfit in ChannelCrawler Brands.