Updated 15 October 2026 with YouTube videos published 1 July 2026 to 30 September 2026. This report is refreshed every quarter.
| Rank | Brand | Sponsored mentions | Share of mentions | Creators | Share of views | Median views |
|---|---|---|---|---|---|---|
| 1 | 1,977 | 41.7% | 223 | 50.5% | 11.5K | |
| 2 | 1,269 | 26.8% | 109 | 12.0% | 3.1K | |
| 3 | 742 | 15.7% | 58 | 5.0% | 4.1K | |
| 4 | 513 | 10.8% | 121 | 23.4% | 1.8K | |
| 5 | 235 | 5.0% | 37 | 9.1% | 4.3K |
ChannelCrawler ranks meal kit brands that had at least 100 sponsored mentions from at least 20 creators in the quarter, with no single creator accounting for more than 35% of them. Shares compare only the ranked brands. A sponsored mention is one video that counts as a declared or likely sponsorship of the brand. Views are each video's current recorded total.
HelloFresh had 26.8% of mentions but only 12.0% of views.
Hungryroot had 10.8% of mentions but 23.4% of views.
Home Chef had 15.7% of mentions but only 5.0% of views.
Factor Meals had 41.7% of mentions but 50.5% of views.
Factor Meals' median sponsored video had 11.5K views, the highest in the set; Hungryroot's had 1.8K.
Home Chef's top three creators generated 51.8% of its views, led by MeidasTouch with 3.9M views from 9 videos.
Prepmymeal's top three creators generated 42.1% of its views, led by Nahim Sky with 2.9M views from 2 videos.
Factor Meals' views were the most spread out: its top three creators generated 14.1%.
HelloFresh's share of mentions fell from 44.9% to 26.8%, down 18.1 percentage points, with 109 creators in Q3 2026 compared with 146 in Q2 2026.
Home Chef's share of mentions rose from 2.2% to 15.7%, up 13.5 percentage points, with 58 creators in Q3 2026 compared with 15 in Q2 2026.
Factor Meals' share of mentions rose from 34.0% to 41.7%, up 7.7 percentage points, with 223 creators in Q3 2026 compared with 126 in Q2 2026.
Across the ranked meal kit brands, sponsored mentions went from 1,825 in Q2 2026 to 4,736 in Q3 2026, and the number of creators from 349 to 522.
ChannelCrawler adds newly tracked channels every month, so raw counts can grow with coverage alone. Shares of mentions compare the same brands in both quarters and are the better measure of change.
| Brand | Creators | Sponsored videos per creator | Creators with 2+ sponsored videos |
|---|---|---|---|
| Factor Meals | 223 | 8.9 | 86.5% |
| HelloFresh | 109 | 11.6 | 37.6% |
| Home Chef | 58 | 12.8 | 94.8% |
| Hungryroot | 121 | 4.2 | 58.7% |
| Prepmymeal | 37 | 6.4 | 48.6% |
A creator with 2+ sponsored videos posted more than one sponsored video for the brand in the quarter. More videos per creator means more of a brand's count comes from channels that post often.
Each brand's five sponsored channels with the most views in Q3 2026.
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| Players Choice | 160K | 476 | 5.2M |
| Matan Even | 1.8M | 4 | 4.9M |
| Brian Entin | 678K | 14 | 4.7M |
| Josh Pate's College Football Show | 582K | 23 | 4.5M |
| Layze | 2.5M | 2 | 4.4M |
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| DNVR Sports | 156K | 267 | 2.3M |
| Danielle Kirsty | 1.2M | 2 | 1.3M |
| DLLS Sports | 49.6K | 242 | 1.2M |
| CHGO Sports | 115K | 233 | 1.1M |
| Maya | 1.3M | 2 | 1M |
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| MeidasTouch | 6.5M | 9 | 3.9M |
| JUST TRISH PODCAST | 768K | 3 | 1.1M |
| Adam Carolla | 693K | 5 | 421.3K |
| Locked On Bills | 40.6K | 14 | 344.1K |
| Locked On Rams | 23.9K | 35 | 343.1K |
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| Max the Meat Guy | 10.3M | 1 | 6.5M |
| Rotten Mango | 6.9M | 1 | 6.5M |
| Smosh Pit | 9.7M | 1 | 3.6M |
| Papa Meat | 3.6M | 1 | 2.5M |
| NickKaz Fit | 299K | 1 | 2.4M |
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| Nahim Sky | 1.7M | 2 | 2.9M |
| Arda Saatçi | 1.7M | 3 | 2.9M |
| Papaplatte | 1.3M | 1 | 2.1M |
| Jay Jay Riddle | 151K | 13 | 1.9M |
| Johnny | 70.6K | 40 | 1.5M |
81.0% of Home Chef's creators had fewer than 50K subscribers, compared with 24.3% of Prepmymeal's.
A sponsored meal kit video on a channel with over 1M subscribers averaged 516.9K views in Q3 2026, against 1.3K on a channel with under 10K.
| Channel subscribers | Share of sponsored videos | Average views per sponsored video |
|---|---|---|
| Under 10K | 15.5% | 1.3K |
| 10K–50K | 30.1% | 6.5K |
| 50K–100K | 6.5% | 31.7K |
| 100K–500K | 40.0% | 30.1K |
| 500K–1M | 4.2% | 197.7K |
| Over 1M | 3.7% | 516.9K |
Across all ranked brands. An average, so one very popular video can lift a size band; views are each video's total so far.
78.4% of Prepmymeal's channels were in Germany, which is not among the other brands' top creator countries.
| Brand | Biggest creator country | Share of channels |
|---|---|---|
| Factor Meals | United States | 77.6% |
| HelloFresh | United States | 76.2% |
| Home Chef | United States | 82.8% |
| Hungryroot | United States | 81.8% |
| Prepmymeal | Germany | 78.4% |
|
I Challenged EVERY YouTuber’s Fried Chicken Max the Meat Guy · 6.5M views · Hungryroot |
Lindsay Clancy on Trial for Killing 3 Kids: 11 Out of 12 Jurors Think She’s Not Guilty by Insanity Rotten Mango · 6.5M views · Hungryroot |
|
Today I Cringed Up | Reading Reddit Stories Smosh Pit · 3.6M views · Hungryroot |
The Peter Pan Stalker Papa Meat · 2.5M views · Hungryroot |
|
What I REALISTICALLY Eat in a Week (High Protein) NickKaz Fit · 2.4M views · Hungryroot |
Peter Pan’s Biggest Fan Became a Problem Layze · 2.4M views · Factor Meals |
23 creators had sponsored mentions for more than one of these brands.
Data as of 15 October 2026, counted under ChannelCrawler's sponsorship methodology version 2. Earlier quarters are recounted under the same version, so figures can differ from previous editions of this page.
The full PDF adds monthly change, average and median views, repeat creators, creator size and country mix, creator overlap and the top videos for each brand.
See every creator, video and month of sponsorship history for Factor Meals, HelloFresh, Home Chef, Hungryroot and Prepmymeal in ChannelCrawler Brands.