Jake Kitchiner
Updated 15 October 2026 with YouTube videos published 1 July 2026 to 30 September 2026. This report is refreshed every quarter.
Key facts: meal kit sponsorships on YouTube, Q3 2026 (July–September)
- Factor Meals had the most sponsored YouTube mentions of the five meal kit brands ChannelCrawler ranks in Q3 2026 (July–September): 1,977 mentions from 223 creators, 41.7% of the ranked brands' mentions, according to ChannelCrawler data.
- Together, the ranked meal kit brands had 4,736 sponsored YouTube mentions from 522 creators in Q3 2026, on videos with 207.9M views.
- HelloFresh's share of meal kit sponsorship mentions on YouTube fell from 44.9% in Q2 2026 to 26.8% in Q3 2026, down 18.1 percentage points.
- Hungryroot worked with the second-most YouTube creators of any ranked meal kit brand in Q3 2026: 121.
- Factor Meals' sponsored YouTube videos had the highest median views of any ranked meal kit brand in Q3 2026: 11.5K.
What stands out in meal kit sponsorships on YouTube?
- Players Choice (160K subscribers) posted 476 of Factor Meals' 1,977 sponsored videos in Q3 2026 (24.1%). No other channel had as large a share of a ranked meal kit brand.
- Home Chef kept working with the same creators: 94.8% of them posted more than one sponsored video in Q3 2026, against 37.6% for HelloFresh.
- Home Chef averaged 12.8 sponsored videos per creator in Q3 2026 and Hungryroot 4.2, so more of Home Chef's count comes from channels that post often.
- Hungryroot's five most-viewed sponsored channels, including Max the Meat Guy (10.3M subscribers), each posted a single sponsored video in Q3 2026.
- Channels with 100K–500K subscribers carried 40.0% of the ranked meal kit brands' sponsored videos in Q3 2026, more than any other channel size.
Which meal kit brands have the most YouTube sponsorships?
| Rank | Brand | Sponsored mentions | Share of mentions | Creators | Share of views | Median views |
|---|---|---|---|---|---|---|
| 1 |  Factor Meals |
1,977 | 41.7% | 223 | 50.5% | 11.5K |
| 2 |  HelloFresh |
1,269 | 26.8% | 109 | 12.0% | 3.1K |
| 3 |  Home Chef |
742 | 15.7% | 58 | 5.0% | 4.1K |
| 4 |  Hungryroot |
513 | 10.8% | 121 | 23.4% | 1.8K |
| 5 |  Prepmymeal |
235 | 5.0% | 37 | 9.1% | 4.3K |
ChannelCrawler ranks meal kit brands that had at least 100 sponsored mentions from at least 20 creators in the quarter, with no single creator accounting for more than 35% of them. Shares compare only the ranked brands. A sponsored mention is one video that counts as a declared or likely sponsorship of the brand. Views are each video's current recorded total.
Which meal kit brands get the most views from YouTube sponsorships?
HelloFresh had 26.8% of mentions but only 12.0% of views.
Hungryroot had 10.8% of mentions but 23.4% of views.
Home Chef had 15.7% of mentions but only 5.0% of views.
Factor Meals had 41.7% of mentions but 50.5% of views.
Factor Meals' median sponsored video had 11.5K views, the highest in the set; Hungryroot's had 1.8K.
Home Chef's top three creators generated 51.8% of its views, led by MeidasTouch with 3.9M views from 9 videos.
Prepmymeal's top three creators generated 42.1% of its views, led by Nahim Sky with 2.9M views from 2 videos.
Factor Meals' views were the most spread out: its top three creators generated 14.1%.
How did meal kit sponsorships on YouTube change since Q2 2026?
HelloFresh's share of mentions fell from 44.9% to 26.8%, down 18.1 percentage points, with 109 creators in Q3 2026 compared with 146 in Q2 2026.
Home Chef's share of mentions rose from 2.2% to 15.7%, up 13.5 percentage points, with 58 creators in Q3 2026 compared with 15 in Q2 2026.
Factor Meals' share of mentions rose from 34.0% to 41.7%, up 7.7 percentage points, with 223 creators in Q3 2026 compared with 126 in Q2 2026.
Across the ranked meal kit brands, sponsored mentions went from 1,825 in Q2 2026 to 4,736 in Q3 2026, and the number of creators from 349 to 522.
ChannelCrawler adds newly tracked channels every month, so raw counts can grow with coverage alone. Shares of mentions compare the same brands in both quarters and are the better measure of change.
How do meal kit brands work with YouTube creators?
| Brand | Creators | Sponsored videos per creator | Creators with 2+ sponsored videos |
|---|---|---|---|
| Factor Meals | 223 | 8.9 | 86.5% |
| HelloFresh | 109 | 11.6 | 37.6% |
| Home Chef | 58 | 12.8 | 94.8% |
| Hungryroot | 121 | 4.2 | 58.7% |
| Prepmymeal | 37 | 6.4 | 48.6% |
A creator with 2+ sponsored videos posted more than one sponsored video for the brand in the quarter. More videos per creator means more of a brand's count comes from channels that post often.
Which YouTube channels do meal kit brands sponsor?
Each brand's five sponsored channels with the most views in Q3 2026.
Factor Meals
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| Players Choice | 160K | 476 | 5.2M |
| Matan Even | 1.8M | 4 | 4.9M |
| Brian Entin | 678K | 14 | 4.7M |
| Josh Pate's College Football Show | 582K | 23 | 4.5M |
| Layze | 2.5M | 2 | 4.4M |
HelloFresh
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| DNVR Sports | 156K | 267 | 2.3M |
| Danielle Kirsty | 1.2M | 2 | 1.3M |
| DLLS Sports | 49.6K | 242 | 1.2M |
| CHGO Sports | 115K | 233 | 1.1M |
| Maya | 1.3M | 2 | 1M |
Home Chef
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| MeidasTouch | 6.5M | 9 | 3.9M |
| JUST TRISH PODCAST | 768K | 3 | 1.1M |
| Adam Carolla | 693K | 5 | 421.3K |
| Locked On Bills | 40.6K | 14 | 344.1K |
| Locked On Rams | 23.9K | 35 | 343.1K |
Hungryroot
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| Max the Meat Guy | 10.3M | 1 | 6.5M |
| Rotten Mango | 6.9M | 1 | 6.5M |
| Smosh Pit | 9.7M | 1 | 3.6M |
| Papa Meat | 3.6M | 1 | 2.5M |
| NickKaz Fit | 299K | 1 | 2.4M |
Prepmymeal
| Channel | Subscribers | Sponsored videos | Views |
|---|---|---|---|
| Nahim Sky | 1.7M | 2 | 2.9M |
| Arda Saatçi | 1.7M | 3 | 2.9M |
| Papaplatte | 1.3M | 1 | 2.1M |
| Jay Jay Riddle | 151K | 13 | 1.9M |
| Johnny | 70.6K | 40 | 1.5M |
What size YouTube channels do meal kit brands sponsor?
81.0% of Home Chef's creators had fewer than 50K subscribers, compared with 24.3% of Prepmymeal's.
Views per sponsored video by channel size
A sponsored meal kit video on a channel with over 1M subscribers averaged 516.9K views in Q3 2026, against 1.3K on a channel with under 10K.
| Channel subscribers | Share of sponsored videos | Average views per sponsored video |
|---|---|---|
| Under 10K | 15.5% | 1.3K |
| 10K–50K | 30.1% | 6.5K |
| 50K–100K | 6.5% | 31.7K |
| 100K–500K | 40.0% | 30.1K |
| 500K–1M | 4.2% | 197.7K |
| Over 1M | 3.7% | 516.9K |
Across all ranked brands. An average, so one very popular video can lift a size band; views are each video's total so far.
Where are the YouTube creators meal kit brands sponsor?
78.4% of Prepmymeal's channels were in Germany, which is not among the other brands' top creator countries.
| Brand | Biggest creator country | Share of channels |
|---|---|---|
| Factor Meals | United States | 77.6% |
| HelloFresh | United States | 76.2% |
| Home Chef | United States | 82.8% |
| Hungryroot | United States | 81.8% |
| Prepmymeal | Germany | 78.4% |
Which sponsored meal kit videos got the most views?
I Challenged EVERY YouTuber’s Fried Chicken Max the Meat Guy · 6.5M views · Hungryroot |
Lindsay Clancy on Trial for Killing 3 Kids: 11 Out of 12 Jurors Think She’s Not Guilty by Insanity Rotten Mango · 6.5M views · Hungryroot |
Today I Cringed Up | Reading Reddit Stories Smosh Pit · 3.6M views · Hungryroot |
The Peter Pan Stalker Papa Meat · 2.5M views · Hungryroot |
What I REALISTICALLY Eat in a Week (High Protein) NickKaz Fit · 2.4M views · Hungryroot |
Peter Pan’s Biggest Fan Became a Problem Layze · 2.4M views · Factor Meals |
Do YouTube creators work with more than one meal kit brand?
23 creators had sponsored mentions for more than one of these brands.
- MinnMax (78.1K subscribers): Factor Meals, HelloFresh and Hungryroot, 10 mentions
- The Sip with Ryland Adams and Lizze Gordon (260K subscribers): Factor Meals, HelloFresh and Hungryroot, 7 mentions
- Bad Friends (2.5M subscribers): Factor Meals, HelloFresh and Hungryroot, 5 mentions
- CHGO Sports (115K subscribers): Factor Meals and HelloFresh, 567 mentions
- DLLS Sports (49.6K subscribers): Factor Meals and HelloFresh, 313 mentions
How ChannelCrawler counts sponsorships
- Only videos whose description links to the brand are counted. A brand that is read out or shown in a video but not linked in its description is not counted, so every figure is a lower bound.
- A linked video is a sponsorship when its description also discloses the brand as a sponsor: wording such as "sponsored by" tied to the brand, a sponsor heading or a #brandpartner hashtag. For some brands that pay through tracked links, a reviewed exception also counts their coded links or creator links on videos YouTube labels as paid promotion. Any other link, discount codes included, is a mention, not a sponsorship.
- Videos are counted by publish date. Views are each video's total when last checked, not views gained during the period.
- Creator country is the channel's country, not its audience's. Shares compare only the brands in this article.
Data as of 15 October 2026, counted under ChannelCrawler's sponsorship methodology version 2. Earlier quarters are recounted under the same version, so figures can differ from previous editions of this page.
Download the full report
The full PDF adds monthly change, average and median views, repeat creators, creator size and country mix, creator overlap and the top videos for each brand.
Explore these meal kit brands
See every creator, video and month of sponsorship history for Factor Meals, HelloFresh, Home Chef, Hungryroot and Prepmymeal in ChannelCrawler Brands.
