Speechmatics Enhances Influencer Outreach with ChannelCrawler

Quick Facts and Highlights

• Company: Speechmatics
• Industry: Speech Recognition & AI Technology
• Key Results:

• Increased influencer outreach efforts
• Reduced manual influencer research time
• Increased efficiency in identifying relevant influencers

• Solution: ChannelCrawler
• Customer Quote: “ChannelCrawler has saved me so much time. It’s the most accurate YouTube data tool I’ve used, and it’s made finding the right influencers for our technical audience much easier.” – Tom Young, Speechmatics.

The Challenge

Difficulty in Finding Relevant YouTube Influencers

Speechmatics faced significant challenges in identifying YouTube influencers who could engage their technical, engineering-focused audience. Prior to using ChannelCrawler, their methods—such as manually searching Google, scraping YouTube, and using outdated lists—were inefficient and led to irrelevant or outdated influencer information. The main issues included:

• Difficulty finding influencers with a technical or engineering audience
• Wasting time manually vetting data
• Limited ability to filter influencers based on key metrics like engagement, audience size, and language skills.

The Solution

Why Speechmatics Chose ChannelCrawler

Tom Young from Speechmatics needed a more efficient solution for finding the right influencers for their B2B marketing campaigns. ChannelCrawler stood out because of its YouTube-specific data focus and advanced filtering options, allowing for more targeted influencer discovery based on audience engagement and niche.

Key features that were particularly valuable for Speechmatics included:

• Advanced Filtering Options: ChannelCrawler allowed for precise filtering by metrics like subscribers, engagement, average views, and language skills, helping Speechmatics find the most relevant influencers.
• Accurate, Up-to-Date Data: Unlike the outdated lists and manual processes they previously relied on, ChannelCrawler provided fresh, verified data, saving Tom hours of research time.
• User-Friendly Interface: The new version of the platform was clean, modern, and easy to navigate, enabling Tom to quickly locate and connect with the right influencers.
• Seamless Integration: ChannelCrawler fit seamlessly into Speechmatics’ workflow, enhancing productivity and enabling them to scale their influencer marketing efforts.

The Results

Improving Outreach Efficiency and Lead Generation

Since integrating ChannelCrawler, Speechmatics has seen a noticeable improvement in their influencer outreach efficiency. Tom Young was able to reduce the time spent manually searching for influencers, significantly improving the speed and quality of their campaigns.

• Time Savings: The time spent on manually researching influencers was drastically reduced, enabling Speechmatics to focus on other strategic marketing tasks.
• Better Engagement: By using ChannelCrawler’s filtering tools, Speechmatics was able to identify influencers who had more engaged audiences, resulting in better-quality interactions.
• Increased Efficiency: ChannelCrawler’s streamlined process helped Speechmatics execute influencer outreach campaigns more effectively, leading to stronger partnerships and better results from their marketing efforts.

Looking Ahead

Future Plans with ChannelCrawler

Speechmatics plans to continue using ChannelCrawler for future campaigns, especially for their multilingual influencer marketing efforts. The company sees great potential in leveraging the platform to connect with a wider range of influencers in different languages to expand their reach globally.

Tom Young expressed that Speechmatics will continue refining their targeting strategies using ChannelCrawler to further enhance their outreach campaigns, boost engagement rates, and drive more qualified leads for their business.

Additional Feedback

Suggested Improvements

While Speechmatics has been extremely happy with ChannelCrawler, Tom Young did suggest that the platform could benefit from more flexibility in its pricing structure, especially for agencies managing multiple campaigns or large-scale outreach efforts.

ChannelCrawler’s Response

ChannelCrawler recently updated email and download credits, providing greater flexibility in how users access influencer data. This update makes the platform more accessible to agencies of all sizes, ensuring that they can efficiently manage influencer outreach campaigns without being restricted by rigid pricing models.

About Speechmatics

Speechmatics is a leading provider of AI-driven speech recognition technology, offering transcription, captioning, and voice recognition services to businesses across various industries. Known for their cutting-edge speech-to-text solutions, Speechmatics helps organizations automate and enhance their workflows with industry-leading transcription accuracy. The company is actively expanding its use of influencer marketing to promote their technology to developers, engineers, and technical professionals, using ChannelCrawler to find the most relevant YouTube influencers for their campaigns.