You’ve already done the hard part: getting people to watch. The next challenge is getting them to buy.
Geniuslink users have generated over $10 million in Amazon affiliate revenue, and this article shares insights from founder & CEO Jesse Lakes on what separates the best from the rest.
You can see Genius links being used by top creators in their video descriptions:
Jesse and his team helped all these creators increase conversions and generate more revenue, so it’s safe to say he knows what he’s talking about.
At ChannelCrawler, we help Genius Links source YouTube creators to work with, but this is how they help them truly maximise conversions.
Make sure your links point to the right Amazon store. A UK viewer clicks through, lands on the US store, and leaves because shipping is wrong or the product isn’t even available. That’s revenue lost for good.
You’d be shocked how many channels have the wrong Amazon store set, and is a huge blind spot for US creators. The first step is simple: open YouTube Studio and check where your audience is based. Then make sure your links match those countries and that you’re registered for their affiliate programmes.
Geniuslink handles this automatically. It routes viewers to their local Amazon store so the price, currency, and delivery all make sense. There’s a ton of information on how to apply for global Amazon affiliate programmes.
If you’re not using automation, make “link buckets” for your main regions, one for the UK, one for the US, one for Canada, or wherever YOUR audience is. It’s clunky, but better than sending everyone to the same page.
Takeaway: Fix your routing and link health before chasing more traffic. It’s the quickest and easiest way to lift conversions.
A good landing page does two jobs: it reduces friction and builds trust. Keep the hero image above the fold. Use one primary call to action. List two or three retailers in a steady order, or make one confident recommendation and explain why in a single line.
A well-designed landing page can more than double conversion rates. Jesse calls these “Choice Pages,” but whatever you call them, they need to be done well.
Checklist
A quick example: if one market stall sells 20 flavours of jam and another sells six, the smaller stall will usually sell more. We believe those jams are better and don’t second-guess our decision.
Takeaway: Simplicity sells. Give people a shortlist or a clear pick. Don’t overwhelm them with options.
Data will tell you what’s actually being sold, what your audience is buying, and where you benefit from halo commissions (when someone clicks your link for one item but buys another).
Start by looking at your click and sale data. Which products convert best? Which ones drive those halo purchases? That’s a clear sign your recommendations build trust.
Here’s an easy way to check what’s working:
Takeaway: Let data pick your next product, not your gut feeling. Your audience will tell you what they want through their buying behaviour.
You can explore more here:
Think with Google – The Messy Middle shows how small trust signals drive conversion.
Start small. Build trust with an affordable product that feels like an easy “yes.” Once people are comfortable buying through your links, introduce higher-priced items that make sense as natural upgrades.
I’ve seen this work across categories. A creator recommends a £25 microphone, builds trust, then moves to a £120 setup once viewers see results. They test one change at a time.
If people aren’t taking your higher-price recommendations, you either haven’t built enough trust, you’ve attracted the wrong audience, or you’re promoting the wrong products. Change one thing at a time to figure out which it is.
Old videos can still make money years later, but only if your links work. One broken link can quietly drain income for months.
A Link Health Report from Geniuslink shows which links have failed and which videos send clicks to them. Update the destination once and every old video using that link is fixed. You don’t need to edit them one by one.
Takeaway: Check your archive. Fixing a single broken link can earn more than uploading your next video if it’s one that still pulls views.
For proof:
Evergreen Content ROI Study — why fixing old content often beats creating new.
Not all of our Q&A went smoothly. You can see some of our outtakes here…
We tried to get Jesse to run an ad with us, but you’ll see he had to be replaced as an actor.
This video is just for fun — we’d never do this for real.
Finding the right creators is what makes partnerships work. ChannelCrawler helps both sides of that equation, but you can also use YouTube search for inspiration.
For creators:
Use it to see what’s working for others in your niche. Type keywords like “Amzn.to” or “Geni.us” into the keyword search to find channels already using affiliate links. Look at how they write their descriptions, what products they promote, and what audiences engage with.
For companies like Geniuslink:
They use ChannelCrawler to identify creators already using Amazon or geni.us links. It helps them see where Geniuslink is performing well, where creators could use their links more often, and how tools like Link Health or geo-routing could improve results.
It also helps them build lookalike lists of high-performing creators for outreach campaigns.
What is a Choice Page?
A Choice Page is a simple product landing page that helps viewers decide quickly. It shows one recommended item or a short list of trusted retailers. The goal is to keep people on your page, not send them elsewhere to search for alternatives.
How do I fix broken Amazon affiliate links?
Tools like Geniuslink’s Link Health check your links automatically. When one breaks or a product goes out of stock, you update the destination once and every video description using it updates too.
Why route viewers by country?
If I’m in the UK and click a US link, I’ll see the wrong currency, shipping costs, and delivery times. Most people won’t complete that checkout. Routing to the correct store means every viewer sees the product in their own currency with local delivery and is more likely to convert.
Should I promote high- or low-ticket items?
Start with affordable products to build credibility. Once you’ve earned trust, test higher-value items that feel like natural upgrades to what you’ve already shown.
How often should I test changes?
Weekly is ideal. Small, regular tests make it easier to see what actually moved the numbers without confusing cause and effect.
How can I find other creators using affiliate links?
On ChannelCrawler, type keywords like “Amzn.to” or “Geni.us” into the search. You’ll find creators already using affiliate links and can learn from their approach.