Why advertise on YouTube?

Jake Kitchiner

Adding YouTube to your Advertising suite

While you may already be leveraging the power of SEO and PPC to enhance your online presence, YouTube advertising is often missed as an opportunity to expand a brand's reach and engagement.

Understanding the Impact of YouTube Advertising

YouTube's platform offers great marketing potential that can significantly expand your impressions, clicks and overall reach. With ChannelCrawler's insights and tools, you can tap into this potential to create effective and engaging YouTube ads that resonate with your target audience.

YouTube Advertising: By the Numbers

  • Second most-visited site after Google

  • Localised in over 100 countries

  • Reaches more 18-49 year-olds than any traditional media network on mobile

  • Over 1 billion users every single month

The Advantages of YouTube Advertising

  1. Cost-Effectiveness YouTube advertising, similar to PPC, allows for budget control and cost efficiency. You can optimize your ad spend, ensuring that you maximize ROI while minimizing costs. If you are familiar with Google ads already, then you are familiar with YouTube ads platform... as its the same.

  2. Targeted Advertising YouTube's advanced targeting features enable precise audience segmentation, ensuring your ads are seen by those most likely to convert. Find the right channels to advertise on can be tough, but ChannelCrawler is able to support you with that.

  3. Engaging with Video Content Video content on YouTube offers a dynamic way to connect with viewers. Video ads can engage and captivate your target audience, driving brand awareness and loyalty. There are also a number of different video ad types you can run here:

    1. Skippable in-stream ads.

    2. Non-skippable in-stream ads.

    3. In-feed video ads.

    4. Bumper ads.

    5. Outstream ads and accompanying content.

    6. Masthead ads.

  4. Analytics and Measurement The ability to measure ad performance is crucial, and YouTube's analytics provide valuable insights into your campaign's effectiveness. ChannelCrawler complements these analytics with additional data, helping you to fine-tune your strategies for even better results.

  5. Immediate and Broad Reach YouTube's vast user base ensures that your ads gain immediate visibility, leading to quicker engagement and conversion. ChannelCrawler's tools help you leverage this reach, allowing your brand to connect with millions of potential customers worldwide.

  6. Global Audience Access Advertising on YouTube opens up a global market for your brand. ChannelCrawler's targeting capabilities enable you to reach and engage with audiences around the world, expanding your brand's footprint and impact.

Placing YouTube Ads in the right place

To fully exploit the benefits of YouTube advertising, it's crucial to advertise on the channels that will give the best ROI. ChannelCrawler can help you find the right channels by filtering through its database over 158million channels, by searching for specific performance metrics, keywords and more. This allows you to target channels in one of two ways:

  • Direct ad placements using Google Ads suite.

  • Connecting with the YouTuber directly, as we have over 1 million email contacts.

Next steps?

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