Growleady Case Study: High-Value Influencer Outreach with ChannelCrawler

Jake Kitchiner | Sales & Business Development

Quick Facts and Highlights

Company: Growleady

Industry: B2B Outbound Lead Generation

Key Results:

  • 72 high-value opportunities generated in six weeks

  • $2.16 million USD total lead value

  • Improved outreach efficiency and accuracy

Solution: ChannelCrawler

Customer Quote: “I can confidently say that ChannelCrawler has the best YouTube data on the market. It is accurate and allows agencies like us to offer influencer outreach services for brands without having to worry about data quality.”

The Challenge

Difficulty in Accessing Reliable YouTube Data

Finding accurate YouTube influencer contact data proved to be difficult. Many available solutions, such as Apify, often provided incorrect email addresses, leading to ineffective outreach efforts. Growleadyneeded a reliable and scalable solution to source valid contact details for their outbound campaigns.

Previous Approach

Before using ChannelCrawler, Growleady relied on Apify and Google Search Console scraping for open profiles. There was also an attempt to use other tools on the market to generate YouTuber lists, followed by hiring a freelancer to manually find and match email addresses. However, these methods resulted in inconsistent and often inaccurate data. The lack of a dedicated YouTube-focused data provider further complicated their influencer outreach efforts, limiting their ability to scale operations for clients targeting influencers.

The Solution

Why GrowleadyChose ChannelCrawler

Unlike other solutions, ChannelCrawler provided a YouTube-specific data focus with advanced filtering options. This allowed Growleady to identify and segment influencers based on size, niche, and location with precision. The platform’s data accuracy significantly improved their ability to reach relevant influencers, making their campaigns more effective and scalable.

Key Features That Stood Out

The most valuable aspect of ChannelCrawler for Growleady was its advanced filtering tools. These enabled them to create highly specific outreach campaigns, improving the quality of engagement and conversion rates. Additionally, the accuracy of ChannelCrawler’s contact data reduced wasted efforts on incorrect or outdated information, ensuring higher deliverability rates. The seamless integration into their existing workflow made campaign execution more efficient, saving time and resources. Furthermore, the exceptional customer support provided throughout the process was a key factor in their decision to purchase the data. Having someone readily available to answer questions and provide guidance made the onboarding process seamless and built trust in the quality of the data.

The Results

Transforming Lead Generation for Clients

Since adopting ChannelCrawler, Growleady has significantly enhanced its ability to execute influencer outreach campaigns. With highly targeted data, they were able to generate 72 high-value opportunities within six weeks, leading to a total lead value of $2.16 million USD. The reliability of ChannelCrawler’s data allowed Growleady to confidently execute campaigns and secure strong influencer partnerships for their clients.

Real-World Impact

The impact of using ChannelCrawler was immediate. Growleady’s clients gained a well-structured sales pipeline, filled with influencer partnerships that aligned with their target audience. Unlike other data providers that often misrepresented their accuracy, ChannelCrawler enabled Growleady to confidently offer influencer outreach as a service, ensuring their clients received high-quality leads.

Looking Ahead

Future Plans and Goals with ChannelCrawler

Growleady has integrated ChannelCrawler into their data partner set, making it their go-to provider for influencer and YouTuber data. They plan to expand their influencer outreach services by leveraging ChannelCrawler’s precise data filtering to run internal campaigns that help influencers connect with brands more effectively. By optimising their outreach strategies, refining segmentation tactics, and enhancing engagement rates, Growleady aims to increase revenue for both their agency and their clients while solidifying their position as a leading outbound lead generation agency in the influencer marketing space.

Additional Feedback

Suggested Improvements

In January 2025, Growleady provided feedback on ChannelCrawler’s pricing structure, noting that it was difficult to benefit from bulk purchases, as each export was charged separately. They suggested that a more flexible pricing model would make the platform more accessible, particularly for agencies managing multiple influencer outreach campaigns.

Update from ChannelCrawler

We took this feedback to heart and are delighted to share that as of March 2025, we have updated our pricing model! To make ChannelCrawler even more accessible, we have introduced

email and download credits , allowing users greater flexibility in how they access and utilise influencer data... and we've even made it an even lower cost per email too!

These changes ensure that agencies of all sizes can efficiently run influencer outreach campaigns while benefiting from the same high-quality, accurate data that sets ChannelCrawler apart. Your feedback drives our innovation, and we are always working to improve your experience. thank you for helping us grow!

About Growleady

Growleady is a leading B2B lead generation agency based in the UK, with a strong focus on the USA and Canada. Known for its expertise in cold email and LinkedIn outreach, Growleady helps businesses build and scale high-performing sales pipelines. By integrating advanced data sources like ChannelCrawler, they ensure precise targeting and high-quality lead generation, setting themselves apart as a trusted name in outbound sales.

GrowLeady

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