Quick Facts and Highlights
Company : Speechmatics
Industry : Speech Recognition & AI Technology
Key Results :
Increased influencer outreach efforts
Reduced manual influencer research time
Increased efficiency in identifying relevant influencers
Solution : ChannelCrawler
Customer Quote :
“ChannelCrawler has saved me so much time. It’s the most accurate YouTube data tool I’ve used, and it’s made finding the right influencers for our technical audience much easier.” – Tom Young , Speechmatics
The Challenge
Difficulty in Finding Relevant YouTube Influencers
Speechmatics faced significant challenges in identifying YouTube influencers who could engage their technical, engineering-focused audience. Prior to using ChannelCrawler , their methods—such as manually searching Google, scraping YouTube, and using outdated lists—were inefficient and led to irrelevant or outdated influencer information. The main issues included:
Difficulty finding influencers with a technical or engineering audience
Wasting time manually vetting data
Limited ability to filter influencers based on key metrics like engagement, audience size, and language skills
The Solution
Why Speechmatics Chose ChannelCrawler
Tom Young from Speechmatics needed a more efficient solution for finding the right influencers for their B2B marketing campaigns. ChannelCrawler stood out because of its YouTube-specific data focus and advanced filtering options, allowing for more targeted influencer discovery based on audience engagement and niche.
Key features that were particularly valuable for Speechmatics included:
Advanced Filtering Options
:
ChannelCrawler
allowed for precise filtering by metrics like subscribers, engagement, average views, and language skills, helping
Speechmatics
find the most relevant influencers.
Accurate, Up-to-Date Data
: Unlike the outdated lists and manual processes they previously relied on,
ChannelCrawler
provided fresh, verified data, saving
Tom
hours of research time.
User-Friendly Interface
: The new version of the platform was clean, modern, and easy to navigate, enabling
Tom
to quickly locate and connect with the right influencers.
Seamless Integration
:
ChannelCrawler
fit seamlessly into
Speechmatics’
workflow, enhancing productivity and enabling them to scale their influencer marketing efforts.
The Results
Improving Outreach Efficiency and Lead Generation
Since integrating ChannelCrawler , Speechmatics has seen a noticeable improvement in their influencer outreach efficiency. Tom Young was able to reduce the time spent manually searching for influencers, significantly improving the speed and quality of their campaigns.
Time Savings
: The time spent on manually researching influencers was drastically reduced, enabling
Speechmatics
to focus on other strategic marketing tasks.
Better Engagement
: By using
ChannelCrawler’s
filtering tools,
Speechmatics
was able to identify influencers who had more engaged audiences, resulting in better-quality interactions.
Increased Efficiency
:
ChannelCrawler’s
streamlined process helped
Speechmatics
execute influencer outreach campaigns more effectively, leading to stronger partnerships and better results from their marketing efforts.
Looking Ahead
Future Plans with ChannelCrawler
Speechmatics plans to continue using ChannelCrawler for future campaigns, especially for their multilingual influencer marketing efforts. The company sees great potential in leveraging the platform to connect with a wider range of influencers in different languages to expand their reach globally.
Tom Young expressed that Speechmatics will continue refining their targeting strategies using ChannelCrawler to further enhance their outreach campaigns, boost engagement rates, and drive more qualified leads for their business.
Additional Feedback
Suggested Improvements
While Speechmatics has been extremely happy with ChannelCrawler , Tom Young did suggest that the platform could benefit from more flexibility in its pricing structure, especially for agencies managing multiple campaigns or large-scale outreach efforts.
ChannelCrawler’s Response
ChannelCrawler recently updated email and download credits , providing greater flexibility in how users access influencer data. This update makes the platform more accessible to agencies of all sizes, ensuring that they can efficiently manage influencer outreach campaigns without being restricted by rigid pricing models.
About Speechmatics
Speechmatics is a leading provider of AI-driven speech recognition technology, offering transcription, captioning, and voice recognition services to businesses across various industries. Known for their cutting-edge speech-to-text solutions, Speechmatics helps organizations automate and enhance their workflows with industry-leading transcription accuracy. The company is actively expanding its use of influencer marketing to promote their technology to developers, engineers, and technical professionals, using ChannelCrawler to find the most relevant YouTube influencers for their campaigns.