The Playbook Agency Case Study: Scaling Influencer Outreach with ChannelCrawler

Quick Facts and Highlights

Company: The Playbook Agency (TPBA)Industry: Outbound SalesKey Results:

Expanded influencer outreach capabilities

Increased business opportunities in a previously untapped market

Secured an $80,000 deal within 30 days using ChannelCrawler’s dataSolution: ChannelCrawlerCustomer Quote:"ChannelCrawler has opened us up to a whole new market. The efficiency and accuracy make it an essential tool for any outbound sales agency."

The Playbook Agency scaled influencer outreach using ChannelCrawler’s accurate data, advanced filters, and efficient workflows, unlocking new revenue streams and securing high-value deals.

The Challenge

Finding Reliable Influencer Data

Before using ChannelCrawler, TPBA struggled to find accurate and reliable data on YouTube influencers. The influencer niche lacks specialised data providers, making outreach difficult.

Previous Approach

TPBA avoided working with clients that required influencer outreach due to concerns about data accuracy.

While DIY scraping methods existed, gathering crucial details like subscriber count and niche information required extensive effort and resources.

The Solution

Why TPBA Chose ChannelCrawler

Accurate & Verified Data: Provided the correct email addresses, ensuring deliverability and direct contact with the right person.

Extensive Data Volume: More contact information available compared to other providers.

Advanced Filters: Ability to find influencers of any size, niche, or location effortlessly.

Speed & Efficiency: Data acquisition within a few clicks, eliminating the need for manual collection.

Cost-Effective: Competitive pricing in an industry where influencer data is typically expensive.

Key Features That Stood Out

Easy-to-Use Filters: Allowed for precise segmentation before outreach.

Comprehensive Data: Ensured that TPBA had all necessary information upfront, reducing the need for post-processing.

Responsive Support: Jake and the ChannelCrawler team provided quick and effective assistance whenever needed.

The Results

Transforming TPBA’s Outreach Strategy

Since implementing ChannelCrawler, TPBA has significantly improved its ability to engage with influencers, leading to substantial business growth.

Influencers Are the Most Responsive Persona: Among the hundreds of personas TPBA reaches out to, influencers have proven to be highly responsive.

Increased Business Opportunities: TPBA now actively seeks clients targeting influencer outreach, a previously untapped market.

Enhanced Workflow Efficiency: With precise filtering and well-structured data, TPBA can execute outreach campaigns without additional data processing.

Real-World Impact

One of TPBA’s clients secured an $80,000 deal within 30 days of using ChannelCrawler’s data alongside TPBA’s outbound sales process. This success has reinforced the effectiveness of ChannelCrawler’s influencer data in driving high-value opportunities.

Client Testimonial

“ChannelCrawler has opened us up to a whole new market. We can now confidently take on influencer outreach projects, knowing we have access to accurate and actionable data. The efficiency and accuracy of ChannelCrawler’s platform make it an essential tool for any outbound sales agency.”Would TPBA recommend ChannelCrawler? Absolutely.

Looking Ahead

Future Plans with ChannelCrawler

Expanding TPBA’s client base further into the influencer outreach market.

Leveraging the success already achieved to attract more influencer-focused businesses.

Goals for the Future

Continue refining outreach strategies using ChannelCrawler’s data.

Increase revenue generation through influencer outreach campaigns.

Identify new niches within the influencer marketing space.

Final Thoughts

ChannelCrawler has revolutionised how TPBA approaches influencer outreach. With accurate, high-volume data, powerful filters, and cost-effective pricing, TPBA has unlocked a new revenue stream while enhancing client success. Looking forward, TPBA aims to continue leveraging ChannelCrawler to scale their business and refine their outbound sales strategies.AboutThe Playbook Agency (TPBA): TPBA builds inbound & outbound sales systems for SaaS, Influencer, Web3, and B2B technology companies. Their expertise lies in crafting tailored sales strategies to help businesses grow.