Yoola Case Study: Transforming YouTube Creator Outreach with ChannelCrawler
Jake Kitchiner
Read on to discover how Yoola’s team went from days of manual creator research to building full outreach lists in minutes, thanks to ChannelCrawler’s smart filters and accurate YouTube data.
Quick Facts and Highlights
Company: Yoola
Industry: Digital Media
Key Results:
90% reduction in time spent on creator discovery
2-3 minutes to generate a full creator database for each campaign
Solution: ChannelCrawler
Customer Quote: “ChannelCrawler transformed our workflow and the way we connect with YouTube creators.” — Arseniy, Business Development Manager
Introduction
About Yoola
Yoola is a digital media company dedicated to supporting YouTube creators. As a YouTube-certified Multi-Channel Network (MCN) and Creator Service Provider (CSP), Yoola partners with creators worldwide to help them produce, publish, and monetise their digital content. With a global reach, the company provides creators with expert solutions and convenient income withdrawal systems through partnerships with leading payment providers.
Location: Los Angeles, California
Size: 100+ employees
The Challenge
When Arseniy joined Yoola as its first Business Development Representative (BDR) in 2020, the company relied entirely on manual processes to discover and connect with YouTube creators. Identifying potential partners, gathering contact information, and compiling campaign lists was labour-intensive and could take days or even weeks for each campaign.
This inefficiency limited Yoola’s ability to quickly explore new markets or respond to emerging trends, creating a need for a more streamlined and scalable solution.
Solution Overview
The Solution Yoola adopted ChannelCrawler, a powerful platform designed to simplify YouTube creator discovery. The tool’s comprehensive database and intuitive interface enabled Yoola to locate and contact creators far more efficiently. By automating the data collection process, Yoola could significantly reduce the time spent on campaign preparation and focus on more strategic activities.
Key Results and Impact
Key Success Metrics
| Metric | Before ChannelCrawler | After ChannelCrawler |
|---|---|---|
| Time spent on creator discovery | Days or weeks | 2 - 3 minutes |
| Campaign preparation time | Hours | Minutes |
| Creator lists generated | Manually created in spreadsheets | Instantly available |
Efficiency Gains: Yoola reduced the time spent on creator discovery by 90%.
Market Expansion: The ability to quickly test new markets allowed Yoola to expand its reach.
Strategic Focus: Freed from manual data collection, Yoola’s team could dedicate more time to high-impact work.
Customer Testimonials
"Before ChannelCrawler, we did everything manually. We’d search YouTube, record data in spreadsheets, and waste hours collecting contact details, views, and other metrics. It was a tedious and time-consuming process."
"ChannelCrawler transformed our workflow and the way we connect with YouTube creators. It saves us time and effort, letting us focus on high-impact work instead of manual data collection." — Arseniy, Business Development Manager
Detailed Use Case
Use Case Example
Objective: Streamline creator outreach for a large-scale marketing campaign.
Process: Utilised ChannelCrawler’s database to instantly generate a tailored list of creators matching specific campaign criteria.
Outcome: Prepared a full campaign database in under 3 minutes, a process that previously required several days.
The Power of Human Support
Yoola has also benefited from ChannelCrawler’s responsive customer support. Unlike automated systems, the ChannelCrawler team provides hands-on assistance, ensuring users can maximise the platform’s capabilities."When we have questions or need help finding specific creators, the ChannelCrawler support team is there for us. The human touch makes all the difference." — Yoola Team
Looking Ahead: Fast, Flexible, and Scalable Outreach with ChannelCrawler
With ChannelCrawler, Yoola can now instantly create and refine creator lists, reach out to potential partners with minimal setup time, and expand into new markets with ease. This efficiency boost enables Yoola to test new ideas and scale their creator network faster than ever."ChannelCrawler is exactly what we needed to take our YouTube creator outreach to the next level. It’s an invaluable tool for us, and we’d recommend it to anyone looking to connect with creators." — Yoola Team
About Yoola
Yoola is a leading digital media company and influencer marketing platform. Supporting creators globally, it provides expert solutions for content creation, publishing, development, and monetisation. Yoola’s strong partnerships with top payment systems ensure convenient income withdrawal for creators.