How to optimise search criteria
According to Brandwatch's 2023 global trends report, eight in ten social media marketers believe that most companies will have a creator or influencer as the face of their brand in 2023. Further, that 80% of social media marketers say consumers buy products directly within social apps more often than on brand websites or through third-party resellers.
So this begs the question… how do you find the right ones for your brand? How do you spot influencer talent early? Whose success can you learn from in your own channel?
This step by step guide is to help you choose the right search criteria to help you do exactly that. Before embarking on your search for the perfect YouTube influencers using Channelcrawler.com, here are some things to consider:
Getting Started with Your Influencer Search
These initial step will shape your approach on Channelcrawler.
Define Your Campaign Goals:
What are your objectives? Whether it's boosting brand awareness, launching a product, or scouting for brand ambassadors. Having a well-defined objective will guide your approach to using Channelcrawler. Knowing the number of influencers you wish to engage with and the specific purpose of these collaborations will influence the extent to which you refine your search criteria on the platform.
Budget Planning:
Decide on the financial scope of your campaign, which will influence the size and number of influencers you can realistically engage.
Brand and Influencer Alignment:
Ensure that the influencers you're considering align well with your brand values and image. Authenticity is key to the success of influencer partnerships. You’ll need more time to research channels if you want to be very specific in this.
Survey the Competitive Field:
Look at what your competitors are doing. Consider how your campaign can stand out, influencing your choice of influencers.
Partnership Duration:
Consider the length of your influencer partnerships: are you aiming for brief, campaign-specific collaborations or do you aspire to establish enduring relationships for sustained brand promotion? This decision will shape your choice of influencers, guiding you towards those experiencing rapid short-term growth for immediate impact, or those with a steady and consistently growing audience for long-term stability.
Once you have all this clear within your mind, it’s time to begin using the filters.
Selecting Search Filters
With your campaign groundwork in place, the next step is to harness the power of Channelcrawler’s filters to find the perfect influencers. Each filter you choose should correspond to your initial considerations, ensuring a targeted and efficient search.
Emerging Talent vs Established Influence - Creation Date
- Apply creation date filters to choose between up-and-coming new channels and influencers with a longstanding reputation. This distinction is key for campaigns aiming at fresh perspectives or proven audience loyalty and influence.
Subscriber Count - Channel Size
- Use subscriber count filters to align with campaign reach and budget. Ideal for pinpointing influencers ranging from small YouTubers to those with 100k subscribers or more, catering to diverse audience sizes… and budgets.
Engagement Metrics - Viewer Interaction
- It’s a good sign that users have subscribed, but it isn’t everything, eyeballs are important too. Employ filters for total views, average views, and interaction ratios to evaluate audience engagement. Crucial for campaigns prioritizing authentic engagement and effective influencer partnerships.
Posting Frequency & Content Volume - Engagement and Consistency
- Utilize posting frequency and total video count filters to navigate between actively engaging influencers and those who could be coaxed back into producing content more regularly or start back up again. Opt for influencers with recent content for immediate relevance or explore less active channels for potential cost-effective partnerships. Simultaneously, assess content volume, including lifetime videos and average monthly uploads, to gauge an influencer's consistency in content creation, ensuring a stable and reliable collaboration for your campaign.
Geographic Focus and Language Location Targeting
- Leverage filters for language and geographic location to ensure your campaign aligns with the specific regional and linguistic preferences of your target audience. This targeted approach is essential for reaching the right demographic with your message
Niche Relevance - Subject Matter
- For broader searches, utilize category and topic filters, while channel tags & keywords allow for more precise targeting. This specificity is key to finding influencers whose content closely aligns with the specific subject matter of your campaign
Content Variety - Video Length
- Choose between influencers focusing on long-form content, ideal for in-depth storytelling, or those who blend it with short-form videos, offering a diverse content range. Filters for shorts ratio and average video length on YouTube cater to these distinct content strategies.
Keep Searching and Refining Searches
As you navigate through ChannelCrawler, remember that the initial set of filters you apply is just the beginning. Your search should be an iterative process, continuously fine-tuned based on the insights you gather and the evolving dynamics of your campaign goals.
Each interaction with ChannelCrawler's filters offers valuable data and insights, allowing you to recalibrate and hone in on influencers who not only align with your brand’s values and objectives but also resonate with your target audience. Be adaptable and willing to adjust your criteria as you learn more about the influencer landscape and your campaign's impact.