ChannelCrawleris one of the most comprehensive databases for YouTubers, offering more than 40 different filters to refine your search. For many marketers, this range of options can seem overwhelming. However, by understanding how to use this powerful influencer search tooleffectively, you can identify the perfect content creators to elevate your brand. Here’s a detailed guide to help you navigate ChannelCrawler and find the right influencers for your campaign.
Things to Consider Before Starting Your Search
Before delving into ChannelCrawler’s filters, it’s crucial to plan your campaign with the following considerations in mind:
Campaign Objective and Length : Are you aiming to build long-term brand partnerships, launch a product, or simply increase awareness? The duration of your collaboration will influence the type of influencer you seek.
Budget : Determine your budget, as this will help define the size and number of influencers you can afford.
Brand Image : Ensure that the influencers you choose align with your brand’s identity and values.
Market Situation/Competitors : Keep an eye on what your competitors are doing, and think about how your campaign can stand out.
Once you have clarified these factors, you're ready to explore the various filters that ChannelCrawler offers, making it an effective content creator finder for your needs.
Navigating Basic Search
Selecting Basic Search Criteria
The Basic Search on ChannelCrawler offers eight distinct categories to help you define your influencer search:
Subscribers : Input minimum thresholds, such as 5,000 subscribers, to focus on channels that meet your audience size goals.
Views and Videos : Specify a minimum number of views and videos to ensure that you’re looking at established channels. This helps to exclude inactive or less-engaged creators.
Creation Date : If you’re seeking new talent, set the channel creation date within the last year (365 days) to highlight emerging influencers.
Category, Language, and Country : Define the type of content (e.g., gaming, beauty), preferred language, and target country. These are essential if you need influencers with specific regional or linguistic relevance to your audience.
Content Filter Selection
ChannelCrawler’s content filters allow you to refine your search based on more granular criteria:
Activity Status : Ensure that the influencer has posted a video within a specific timeframe, such as the last 100 days, to avoid inactive channels.
Child-Friendliness : Choose whether the channel should be suitable for children, geared toward adults, or leave this filter open.
Video Tags : If you’re looking for content related to a specific topic (e.g., "Call of Duty" for gaming channels), you can input these as tags to narrow your results.
By using these filters, you can tailor your search to identify channels that align with your specific campaign goals. This makes ChannelCrawler a versatile YouTube influencer finder in your marketing toolkit.
Utilising Advanced Filters
ChannelCrawler also offers Advanced Filters for more in-depth analysis of a channel’s performance:
Engagement Metrics : Set engagement criteria such as a minimum of 10% viewer engagement from subscribers. Engagement is a crucial indicator of how well an audience interacts with a creator's content.
Growth Metrics : Select additional growth metrics to ensure that the channel is not only popular but also growing. This can be key for long-term partnerships.
Average Views per Video : You can set a minimum average view threshold, such as 5,000 views per video, to find influencers with an active, engaged audience.
Incorporating Social Media Filters
A newer addition to ChannelCrawler’s capabilities is the Social Media Filters . These allow you to identify influencers who have a cross-platform presence, such as on Facebook. Depending on your campaign, you might prefer a multi-platform influencer or someone focused solely on YouTube. Choose whether you require the influencer to have a Facebook page or leave this filter unchecked.
ChannelCrawler stands out as one of the best influencer search tools available, with its comprehensive filtering options and advanced features that streamline the influencer discovery process.
Executing and Analysing the Search
Final Review of Search Parameters
Before initiating your search, carefully review all the filters and criteria you’ve selected. Make sure to check your filters for subscriber count, views, language, and engagement metrics. You may need to adjust or fine-tune your choices to ensure you're targeting the right influencers.
Initiating the Search
Once satisfied with your selections, click the search button to let ChannelCrawler generate a list of potential influencers based on your criteria.
Evaluating Search Results
When the search is complete, you’ll see a list of channels that match your filters. Explore these channels to learn more about their audience, engagement rates, and content. For instance, if you specified gaming influencers, you might find a channel with 582,000 subscribers focusing on a niche genre.
Post-Search Actions
After reviewing the search results, you can either start a new search or export the list for further analysis. Exporting the results allows you to evaluate the data more thoroughly and share it with your team. The influencer research tool capabilities of ChannelCrawler are vital for making informed decisions about your campaign strategy.
Fine-Tuning Your Search with ChannelCrawler Filters
Once your campaign groundwork is established, it's time to leverage ChannelCrawler's search filters for more precise targeting:
Emerging Talent vs Established Influence
Use the Creation Date filter to decide whether you're looking for fresh talent or seasoned influencers. Emerging channels can offer exciting new perspectives, while established influencers come with proven audience loyalty.
Subscriber Count and Channel Size
Align subscriber count with your campaign's reach and budget. Whether you're targeting micro-influencers with fewer than 10,000 subscribers or aiming for more significant channels, this filter helps you hone in on creators who meet your campaign’s requirements.
Viewer Engagement and Interaction
Evaluate Engagement Metrics , including total views and average views per video, to gauge audience interaction. This is crucial if your campaign’s success relies on influencers with highly engaged audiences.
Posting Frequency and Content Volume
Use filters to select influencers based on how frequently they post. This ensures that you engage with channels that are consistently active or consider less frequent posters if you're seeking a different kind of partnership.
Geographic and Language Targeting
ChannelCrawler allows you to focus your search by region and language, helping you target influencers who will resonate with your specific audience demographics.
Niche and Subject Matter Relevance
To ensure relevance, use category filters, channel tags, and keywords. This allows you to zero in on influencers who align closely with your campaign’s specific topic.
Content Variety and Video Length
Choose between influencers who create long-form, storytelling content or those who mix it with short-form videos. Filters for Shorts Ratio and Average Video Length help ensure your influencers match the format your audience prefers.
Continuously Refine and Improve Your Search
The first search you conduct on ChannelCrawler is just the beginning. As you gather insights and adjust your campaign strategy, you can return to the platform and refine your filters. Whether you tweak engagement metrics, adjust audience size, or explore new niches, ChannelCrawler offers the flexibility for continuous improvement, solidifying its place as a top influencer finder tool .
By consistently refining your approach, you can ensure that the influencers you choose not only align with your brand but also connect with your target audience in meaningful ways.
Adapt and Succeed in the Influencer Landscape
Finding the right influencers on YouTube doesn't have to be daunting. With ChannelCrawler’s vast filtering options and a clear understanding of your campaign objectives, you can identify and engage with influencers who will help you achieve your goals. By continuously refining your search and adapting to the evolving digital landscape, your brand can harness the power of influencer marketing to drive lasting success.
ChannelCrawler is not just an influencer directory but an all-encompassing YouTube influencer search tool that empowers brands to navigate the complex world of influencer marketing with confidence.