Supplement Sponsorships on YouTube: Q3 2026 Report

Updated 15 October 2026 with YouTube videos published 1 July 2026 to 30 September 2026. This report is refreshed every quarter.

Key facts: supplement sponsorships on YouTube, Q3 2026 (July–September)

• AG1 had the most sponsored YouTube mentions of the eight supplement brands ChannelCrawler ranks in Q3 2026 (July–September): 1,284 mentions from 278 creators, 37.3% of the ranked brands' mentions, according to ChannelCrawler data.
• Together, the ranked supplement brands had 3,443 sponsored YouTube mentions from 646 creators in Q3 2026, on videos with 374.6M views.
• Momentous' share of supplement sponsorship mentions on YouTube rose from 8.8% in Q2 2026 to 14.6% in Q3 2026, up 5.8 percentage points.
• ZBiotics worked with the second-most YouTube creators of any ranked supplement brand in Q3 2026: 90.
• Black Forest Supplements' sponsored YouTube videos had the highest median views of any ranked supplement brand in Q3 2026: 58.2K.

What stands out in supplement sponsorships on YouTube?

• The Bomb Hole Podcast (54.4K subscribers) posted 72 of Bubs Naturals' 237 sponsored videos in Q3 2026 (30.4%). No other channel had as large a share of a ranked supplement brand.
• Nutrafol kept working with the same creators: 90.4% of them posted more than one sponsored video in Q3 2026, against 42.1% for Ritual.
• Momentous averaged 12.3 sponsored videos per creator in Q3 2026 and Ritual 2.8, so more of Momentous' count comes from channels that post often.
• Channels with 10K–50K subscribers carried 26.5% of the ranked supplement brands' sponsored videos in Q3 2026, more than any other channel size.

Which supplement brands have the most YouTube sponsorships?

Rank	Brand	Sponsored mentions	Share of mentions	Creators	Share of views	Median views
1	AG1	1,284	37.3%	278	55.3%	22.3K
2	Momentous	503	14.6%	41	8.3%	4.5K
3	Nutrafol	425	12.3%	83	3.9%	3.8K
4	ZBiotics	352	10.2%	90	14.8%	50.3K
5	Black Forest Supplements	260	7.5%	78	8.1%	58.2K
6	Bubs Naturals	237	6.9%	28	5.5%	10.5K
7	Timeline	224	6.5%	54	3.0%	1.7K
8	Ritual	158	4.6%	57	1.2%	17.4K

ChannelCrawler ranks supplement brands that had at least 100 sponsored mentions from at least 20 creators in the quarter, with no single creator accounting for more than 35% of them. Shares compare only the ranked brands. A sponsored mention is one video that counts as a declared or likely sponsorship of the brand. Views are each video's current recorded total.

Which supplement brands get the most views from YouTube sponsorships?

AG1 had 37.3% of mentions but 55.3% of views.

Nutrafol had 12.3% of mentions but only 3.9% of views.

Momentous had 14.6% of mentions but only 8.3% of views.

ZBiotics had 10.2% of mentions but 14.8% of views.

Black Forest Supplements' median sponsored video had 58.2K views, the highest in the set; Timeline's had 1.7K.

Bubs Naturals' top three creators generated 67.6% of its views, led by Shawn Ryan Show with 8M views from 6 videos.

Momentous' top three creators generated 62.7% of its views, led by Chris Williamson with 12.2M views from 37 videos.

Timeline's top three creators generated 58.5% of its views, led by Chris Williamson with 4.1M views from 13 videos.

AG1's views were the most spread out: its top three creators generated 14.2%.

How did supplement sponsorships on YouTube change since Q2 2026?

Momentous' share of mentions rose from 8.8% to 14.6%, up 5.8 percentage points, with 41 creators in Q3 2026 compared with 31 in Q2 2026.

Ritual's share of mentions fell from 8.7% to 4.6%, down 4.2 percentage points, with 57 creators in Q3 2026 compared with 93 in Q2 2026.

Timeline's share of mentions fell from 9.7% to 6.5%, down 3.1 percentage points, with 54 creators in Q3 2026 compared with 60 in Q2 2026.

Across the ranked supplement brands, sponsored mentions went from 2,311 in Q2 2026 to 3,443 in Q3 2026, and the number of creators from 580 to 646.

ChannelCrawler adds newly tracked channels every month, so raw counts can grow with coverage alone. Shares of mentions compare the same brands in both quarters and are the better measure of change.

How do supplement brands work with YouTube creators?

A creator with 2+ sponsored videos posted more than one sponsored video for the brand in the quarter. More videos per creator means more of a brand's count comes from channels that post often.

Which YouTube channels do supplement brands sponsor?

Each brand's five sponsored channels with the most views in Q3 2026.

AG1

Momentous

Nutrafol

ZBiotics

Black Forest Supplements

Bubs Naturals

Timeline

Ritual

What size YouTube channels do supplement brands sponsor?

60.2% of Nutrafol's creators had fewer than 50K subscribers, compared with 7.7% of Black Forest Supplements'.

Views per sponsored video by channel size

A sponsored supplement video on a channel with over 1M subscribers averaged 491.6K views in Q3 2026, against 1.9K on a channel with under 10K.

Across all ranked brands. An average, so one very popular video can lift a size band; views are each video's total so far.

Where are the YouTube creators supplement brands sponsor?

10.7% of Bubs Naturals' channels were in the United Kingdom, compared with 2.0% on average for the other brands.

Which sponsored supplement videos got the most views?

Camping In An Inflatable Temu Tent Wild Scites · 10M views · AG1	Why No Bird, Fish or Mammal Will Cross this Invisible Line Forrest Galante · 7.9M views · AG1
Inside America's Richest Black Suburbs RocaNews · 4.3M views · AG1	This Is What Would Take Over the Earth If Humans Vanished Astrum Earth · 4M views · AG1
Joe Rogan Experience #2560 - David Grusch PowerfulJRE · 3.6M views · AG1	Aliens in the Ocean, and a War for Earth | The Friendship Case The Why Files · 3.5M views · AG1

Do YouTube creators work with more than one supplement brand?

52 creators had sponsored mentions for more than one of these brands.

• Jackie Schimmel (10.4K subscribers): Nutrafol, Ritual, Timeline and ZBiotics, 52 mentions
• MeidasTouch (6.5M subscribers): AG1, Nutrafol and ZBiotics, 28 mentions
• The President's Daily Brief (208K subscribers): AG1, Bubs Naturals and ZBiotics, 22 mentions
• Pod Save America (1.3M subscribers): AG1, Nutrafol and ZBiotics, 16 mentions
• Well with Arielle Lorre (78.8K subscribers): Momentous, Nutrafol and Ritual, 14 mentions

How ChannelCrawler counts sponsorships

• Only videos whose description links to the brand are counted. A brand that is read out or shown in a video but not linked in its description is not counted, so every figure is a lower bound.
• A linked video is a sponsorship when its description also discloses the brand as a sponsor: wording such as "sponsored by" tied to the brand, a sponsor heading or a #brandpartner hashtag. For some brands that pay through tracked links, a reviewed exception also counts their coded links or creator links on videos YouTube labels as paid promotion. Any other link, discount codes included, is a mention, not a sponsorship.
• Videos are counted by publish date. Views are each video's total when last checked, not views gained during the period.
• Creator country is the channel's country, not its audience's. Shares compare only the brands in this article.

Data as of 15 October 2026, counted under ChannelCrawler's sponsorship methodology version 2. Earlier quarters are recounted under the same version, so figures can differ from previous editions of this page.

Download the full report

The full PDF adds monthly change, average and median views, repeat creators, creator size and country mix, creator overlap and the top videos for each brand.

Explore these supplement brands

See every creator, video and month of sponsorship history for AG1, Momentous, Nutrafol, ZBiotics, Black Forest Supplements, Bubs Naturals, Timeline and Ritual in ChannelCrawler Brands.