Telehealth Sponsorships on YouTube: Q3 2026 Report

Updated 15 October 2026 with YouTube videos published 1 July 2026 to 30 September 2026. This report is refreshed every quarter.

Key facts: telehealth sponsorships on YouTube, Q3 2026 (July–September)

• BlueChew had the most sponsored YouTube mentions of the four telehealth brands ChannelCrawler ranks in Q3 2026 (July–September): 656 mentions from 74 creators, 35.5% of the ranked brands' mentions, according to ChannelCrawler data.
• Together, the ranked telehealth brands had 1,849 sponsored YouTube mentions from 236 creators in Q3 2026, on videos with 162.2M views.
• Rugiet's share of telehealth sponsorship mentions on YouTube fell from 56.2% in Q2 2026 to 18.9% in Q3 2026, down 37.3 percentage points.
• Hims & Hers worked with the most YouTube creators of any ranked telehealth brand in Q3 2026: 111.
• Hims & Hers had the largest share of views from telehealth sponsorships on YouTube in Q3 2026: 38.3%, from 34.3% of mentions.

What stands out in telehealth sponsorships on YouTube?

• Rugiet's most active channel posted 26.4% of its sponsored videos in Q3 2026, the largest share any one channel had of a ranked telehealth brand.
• Rugiet averaged 11.6 sponsored videos per creator in Q3 2026 and Ro 4.6, so more of Rugiet's count comes from channels that post often.
• Channels with 100K–500K subscribers carried 25.4% of the ranked telehealth brands' sponsored videos in Q3 2026, more than any other channel size.

Which telehealth brands have the most YouTube sponsorships?

Rank	Brand	Sponsored mentions	Share of mentions	Creators	Share of views	Median views
1	BlueChew	656	35.5%	74	27.6%	6.5K
2	Hims & Hers	635	34.3%	111	38.3%	18K
3	Rugiet	349	18.9%	30	11.2%	1.6K
4	Ro	209	11.3%	45	22.9%	79.1K

ChannelCrawler ranks telehealth brands that had at least 100 sponsored mentions from at least 20 creators in the quarter, with no single creator accounting for more than 35% of them. Shares compare only the ranked brands. A sponsored mention is one video that counts as a declared or likely sponsorship of the brand. Views are each video's current recorded total.

Which telehealth brands get the most views from YouTube sponsorships?

Ro had 11.3% of mentions but 22.9% of views.

BlueChew had 35.5% of mentions but only 27.6% of views.

Rugiet had 18.9% of mentions but only 11.2% of views.

Hims & Hers had 34.3% of mentions but 38.3% of views.

Ro's median sponsored video had 79.1K views, the highest in the set; Rugiet's had 1.6K.

Rugiet's top three creators generated 79.2% of its views, led by Power Slap with 10.7M views from 4 videos.

Ro's top three creators generated 54.7% of its views, led by Nightcap with 9.3M views from 31 videos.

BlueChew's top three creators generated 50.2% of its views, led by PowerfulJRE with 13.3M views from 10 videos.

Hims & Hers' views were the most spread out: its top three creators generated 32.1%.

How did telehealth sponsorships on YouTube change since Q2 2026?

Rugiet's share of mentions fell from 56.2% to 18.9%, down 37.3 percentage points, with 30 creators in Q3 2026 compared with 198 in Q2 2026.

BlueChew's share of mentions rose from 11.2% to 35.5%, up 24.3 percentage points, with 74 creators in Q3 2026 compared with 89 in Q2 2026.

Ro's share of mentions rose from 4.1% to 11.3%, up 7.2 percentage points, with 45 creators in Q3 2026 compared with 45 in Q2 2026.

Across the ranked telehealth brands, sponsored mentions went from 3,964 in Q2 2026 to 1,849 in Q3 2026, and the number of creators from 410 to 236.

ChannelCrawler adds newly tracked channels every month, so raw counts can grow with coverage alone. Shares of mentions compare the same brands in both quarters and are the better measure of change.

How do telehealth brands work with YouTube creators?

A creator with 2+ sponsored videos posted more than one sponsored video for the brand in the quarter. More videos per creator means more of a brand's count comes from channels that post often.

Which YouTube channels do telehealth brands sponsor?

Each brand's five sponsored channels with the most views in Q3 2026.

BlueChew

Hims & Hers

Rugiet

Ro

What size YouTube channels do telehealth brands sponsor?

40.0% of Rugiet's creators had fewer than 50K subscribers, compared with 15.6% of Ro's.

Views per sponsored video by channel size

A sponsored telehealth video on a channel with over 1M subscribers averaged 425.1K views in Q3 2026, against 2.1K on a channel with under 10K.

Across all ranked brands. An average, so one very popular video can lift a size band; views are each video's total so far.

Where are the YouTube creators telehealth brands sponsor?

Which sponsored telehealth videos got the most views?

Power Slap 23 👋 | LIVE FROM TEXAS TECH!!!! Power Slap · 8.1M views · Rugiet	The Most Hated Couple In Financial Audit History Caleb Hammer · 4.1M views · Hims & Hers
KT#784 - YAKOV SMIRNOFF + ARI MATTI Kill Tony · 4M views · BlueChew	Skip Bayless & Shannon Sharpe FINALLY REUNITE!!! Club Shay Shay · 2.8M views · Ro
The ED Drug Viagra Killed… Is Making a Comeback Dr. Alex Tatem · 2.6M views · Rugiet	Power Slap 24: MUNIZ vs HINTZ 👋 | OFFICIAL PROMO Power Slap · 2.4M views · Rugiet

Do YouTube creators work with more than one telehealth brand?

23 creators had sponsored mentions for more than one of these brands.

• YMH Studios (2.2M subscribers): BlueChew, Hims & Hers and Ro, 20 mentions
• MeidasTouch (6.5M subscribers): Hims & Hers and Ro, 42 mentions
• Kristian Harloff (235K subscribers): Hims & Hers and Rugiet, 34 mentions
• Locked On Astros (16.8K subscribers): Hims & Hers and Rugiet, 15 mentions
• Sam Tripoli (166K subscribers): BlueChew and Hims & Hers, 14 mentions

How ChannelCrawler counts sponsorships

• Only videos whose description links to the brand are counted. A brand that is read out or shown in a video but not linked in its description is not counted, so every figure is a lower bound.
• A linked video is a sponsorship when its description also discloses the brand as a sponsor: wording such as "sponsored by" tied to the brand, a sponsor heading or a #brandpartner hashtag. For some brands that pay through tracked links, a reviewed exception also counts their coded links or creator links on videos YouTube labels as paid promotion. Any other link, discount codes included, is a mention, not a sponsorship.
• Videos are counted by publish date. Views are each video's total when last checked, not views gained during the period.
• Creator country is the channel's country, not its audience's. Shares compare only the brands in this article.

Data as of 15 October 2026, counted under ChannelCrawler's sponsorship methodology version 2. Earlier quarters are recounted under the same version, so figures can differ from previous editions of this page.

Download the full report

The full PDF adds monthly change, average and median views, repeat creators, creator size and country mix, creator overlap and the top videos for each brand.

Explore these telehealth brands

See every creator, video and month of sponsorship history for BlueChew, Hims & Hers, Rugiet and Ro in ChannelCrawler Brands.