Emailing YouTubers? Use These Templates to Get a Response
Jake Kitchiner
Reaching out to YouTube influencers can feel like shouting into the void. You spend time finding the perfect creator, writing your pitch, and… nothing.
The truth is, most influencers’ inboxes are flooded with generic offers, vague partnership ideas and copy-paste outreach that gets ignored. If you want your email to stand out and actually be delivered to their inbox (not their spam folder), you need two things:
Accurate contact information
A personalised, clear and concise message
In this guide, you will find battle-tested templates for different outreach scenarios, plus tips to ensure your email is seen.
Before You Write: Research and Preparation
The biggest reason outreach fails is not poor writing, but sending to the wrong person or pitching something irrelevant. Spending 10 to 15 minutes per creator can save you hours of wasted follow-ups.
Here is what to check before you start writing:
Confirm they are active – Look for uploads in the last 30 to 60 days.
Check engagement – Are they still getting views, comments and likes relative to their audience size?
Are the comments positive? Are they engaged. “This sucks,” or “great idea,” isn’t the same as “OMG this is amazing, can you (insert question here)?”
Review past sponsorships – See who they have worked with and when, as you may need to wait if they have exclusivity agreements.
Get the correct contact information – Use tools such as ChannelCrawler to find verified email addresses instead of guessing or scraping.
Find a personal hook – A video, style choice or comment thread you can reference to make your email stand out.
This short research step greatly increases your chances of receiving a positive reply.
Finding Crypto and Finance YouTubers Fast
If you work in the cryptocurrency or finance space, manually finding relevant creators can be slow and inconsistent. You can speed this up by searching across related niches, not just “crypto” alone.
For example, you could target creators in:
Investing and Financial Markets – Market analysis, stock vs crypto comparisons
Personal Finance – Budgeting, saving and investing guides with a crypto segment
Financial Education and Literacy – Channels teaching money skills including digital assets
Cryptocurrency – Broad coverage of coins, exchanges and market news
Economic Analysis and News – Creators breaking down global events impacting crypto prices
Accounting and Taxation – Especially valuable around crypto tax guidance
Altcoins – Niche channels covering lesser-known tokens
Forex – Currency traders who crossover into crypto trading
Fintech – Digital banking and blockchain product reviews
Bitcoin and Ethereum – Dedicated coverage of major coins
Real Estate Investing – Property investors exploring blockchain in real estate deals
Blockchain Technology – Technical and development-focused creators
Retirement Planning – Discussing crypto in long-term investment portfolios
Insurance – Creators covering crypto-insurance and asset protection
Wealth Management – Holistic investment advisors including digital assets
Web3 – Decentralised app, DAO and metaverse coverage
NFTs – Artists, collectors and marketplaces
Using ChannelCrawler, you can search across millions of channels and filter for any of these niches, combined with:
Location and language for targeted outreach
Engagement rate and growth for audience activity
Email availability so you can contact them immediately
With a refined list in hand, you can focus your time on writing personalised, high-converting emails rather than chasing down contact details.
1. The Cold Introduction Email
When you have never interacted with a creator before, first impressions matter. Keep it short, show you have done your homework, and make your offer clear. There are 4 steps:
Personalised note
Problem agitation
How you solve the problem & social proof
Easy CTA - not high effort
Example 1 – Pitching a Service to a Creator
Subject line ideas:
YouTube channel growth
Revenue opportunity
[specific task] automation
Template:
Hi [First Name],
I am writing to offer a brand sponsorship to you.
The way you [specific compliment about style, depth, or audience engagement] in “[Video Title]”. I came across your channel while researching [niche] content and enjoyed your it.
Its likely that (one-line problem, e.g. track analytics, manage sponsorships, automate editing] is a challenge, given the high effort of your content, and possibly prevents you growing revenue.
I am [Your Name] from [Brand], and we help creators [brief one-line benefit, e.g. track analytics, manage sponsorships, automate editing].
YouTubers such as (insert your best known customers), use our service to [specific result, e.g. save hours on video production, increase engagement, grow their audience].
Can I send you more information on how we could (insert benefit), specifically for you?
Best regards, [Your Name] [Your Role] [Website Link]
Example 2 – Sponsoring a YouTuber
Subject line ideas:
Sponsorship proposal for [Creator Name]
Long-term partnership opportunity with [Brand Name]
Brand x YouTuber
Template:
Hi [First Name], I have been following your channel for some time and really enjoyed your recent content on [topic]. Your ability to [specific compliment about style, depth, or audience engagement] makes your channel a great fit for our brand. I am [Your Name] from [Brand], and we are currently looking to partner with a select group of creators in the [niche] space for an ongoing sponsorship programme. This would include multi-video features, social amplification, and other long-term collaboration opportunities. Would you be open to a quick 5-minute call to discuss the brief and see if its of interest? Best regards, [Your Name] [Your Role] [Website Link]
2. The Follow-Up Email
If you do not hear back, do not assume they are not interested. Influencers are busy and emails can get buried. Send a polite, value-focused follow-up after three to four days.
Subject line
Keep the same subject line for each follow up. Send it in the same email chain.
Template:
Hi [First Name], There is still a short window to discuss the paid sponsorship with [Brand] for your fintech-focused audience. I know things can get busy, so there is no pressure – I just wanted to see if it might be of interest. If it is not a fit right now, I am happy to stay in touch for future opportunities. Thank you again for your time, [Your Name]
3. The Warm Outreach Email (When You Have Engaged Before)
If you have already commented on their videos, followed them on social media or interacted in some way, your email can skip the long introduction. You can edit the below based on your niche and product.
Subject line ideas:
Great to connect on LinkedIn – collaboration opportunity
From YouTube comments to your inbox
Continuing our chat on blockchain trends
Template:
Hi [First Name], It was great chatting with you on LinkedIn recently about blockchain adoption in real estate. I wanted to follow up here with a quick idea for a possible collaboration. We at [Brand] provide a blockchain-powered property investment platform that could really interest your audience of real estate and finance enthusiasts. If you are open to it, I can send over more details and a couple of ways we could work together. Best regards, [Your Name]
Reply Rate Boosters: Small Tweaks, Big Results
Even with a strong template, small details can make the difference between receiving a reply and hearing nothing.
Timing matters – Many find that sending on Tuesday to Thursday mornings improves open rates, but it is worth testing for yourself. You might have more success on other days, depending on your audience and industry.
Keep it between 50 to 80 words – Shorter emails are more likely to be read.
Ask one clear question – End with a simple, low-commitment call-to-action such as “Can I send you more info?” or “Would you be open to a quick 5-minute call?”. Avoid stacking multiple questions, as it can create decision fatigue and reduce the likelihood of a reply.
Personal P.S. line – For example: “P.S. Your video comparing cold wallets made me switch my own set-up.”
Test subject lines – Try personalisation, curiosity or directness to see what works best for your niche.
These small adjustments can quietly double your reply rate over time.