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Inside the business of YouTube sponsorships — what brands get wrong (and how to fix it)
Customer Wins · Strategy & Data · March 07, 2026
Inside the business of YouTube sponsorships — what brands get wrong (and how to fix it)

In 2025, YouTube sponsored videos increasedby nearly 54%. And yet, a lot of it still done by guesswork, a finger in the air and hoping.

Jake Kitchiner Jake Kitchiner